I’ve been asked by a prospect to provide a business profile. Having not done this before I have no idea where to start. Has anyone got any tips or starting points?
what the flip is a business profile?
What the heck is a Business Profile???
We have been asked to prepare a few of these in our window business. In short its a quick snap shot of your business. Is this a large prospect? Did they tell you why they wanted this?
From a government website:
Preparing a Business Profile
[B]FAST FACTS 22[/B]
A business or company profile is a marketing document designed to catch the attention of and inform potential purchasers about your goods or services. It must be more than just an “advertisement”; it must provide a convincing argument of why a potential purchaser should deal with your business.
The profile is a succinct, honest and accurate statement of who you are, what you provide, how you are structured and governed, your principle policies and procedures, your trading history and financial viability.
The aim of your business profile is to influence the purchaser’s decision, by demonstrating your credibility and convincing potential customers that you can offer:
 Certainty of supply
 Value for money
 Minimal risk
The following checklist can be used to help you source the information you will need when preparing your company profile.
 Trading name
 Company logo
 What the business supplies
 Parent company (if relevant)
 ACN (if applicable)
 Names of principals
 Contact details:
 Number of employees
 Staff turnover rate (if this is an advantage)
 Professional memberships
 Industry accreditations held (with copy of relevant documentation)
[*] Registrations and licences held (especially if you hold any specialised certifications)
 How long in existence
 Average annual turnover or annual growth
 Copy of last years’ financials (or auditor’s statement of financial viability)
 If you are a new business, find a way to demonstrate viability (eg, if you hold 90% equity in the business and have a low overdraft)
 Bank contact details (clients may have their bank talk to your bank, so it is wise to contact your bank manager in advance; you may also need to sign a consent form for the release of information)
 Contact details for your accountant (after notifying your accountant)
 Ability to carry a debtor for a specified period of time (eg, 60 days)
 Any other information deemed appropriate and advantageous
Capabilities and Capacities
 Specific products or services provided
 Equipment owned and operated
 Details of any specialist equipment or trades
 Staff qualifications (include apprentices)
 Track record (demonstrate your ability to meet contracts up to a certain value)
 Highlight specialist skills and experience (eg, expertise in remote locations or difficult conditions)
 Previous contracts held, including any Government or major contracts
 Significant achievements in servicing these contracts (eg, completed under budget)
 Details of any “preferred supplier” status
[*] Industry Awards received
 Public Liability
 Professional Indemnity
[*] Workers’ Compensation
Corporate Governance explains your attitude and approach to your business, and influences your organisation’s workplace “culture”. The aim is to assure potential purchasers that you have policies and procedures in place to meet your legislative requirements and thus, provide a quality, low risk job.
 Documented processes (eg, checklists)
 Trade / Professional Accreditations
[*] Processes must be practiced in the workplace
Occupational Health and Safety
 Your business is OH&S aware, trained and compliant
 Understand Legislation and Regulations
 Show how you actively manage safety in your workplace (eg, staff training, signage, safety barriers, incident reporting procedures, plant maintenance and inspection schedules)
 Injury-free days (reflects safety “culture” in the workplace)
 Understand Legislation and Regulations (contact Department of Natural Resources, Environment, the Arts & Sport)
 ISO 14000 offers guidance to help formulate your policy.
 Chamber of Commerce NT has a voluntary Code of Practice, and also offers advice.
 Website: www.chambernt.com.au
 Compliance with Awards, Workplace Agreement or Certified Agreement.
 Documentation re. allowances paid, fringe benefits, etc.
[*] Details of induction processes etc (demonstrate how you inform employees of your industrial relations policies).
Layout & Production
 Quality - professional appearance
 Attract the reader’s attention
 Provides all key information
 Accurate and honest
 Well written and logical
 Spelling and grammar (have it proof-read several times)
[*] Print sufficient copies to be able to freely distribute
 Existing and potential clients
 NT Industry Search and Opportunities Office (NTISO)
 Submit with all tenders
 Web page
Oh… I see. Thanks Chris.
what a headache
it’s cleaning windows, not making weapons for the government…Gosh!
The big Fish want alot of Bait.
I just went out this morning to give a proposal to a New Chevron Office Complex, 1-3 story, 1-4 story, and 1 Big wall of Glass, about 2800 panes in all.
They emailed me over a supplier information packet, wow, about 15 pages of info I had to provide. If I get the job it will be worth it of course.
It has alot of issue’s with awning’s over 1/2 of the glass, so we’ll see…
Wow. Info overload.
If I were you, I would also include a unique cover letter, with a few key benefits of using your services, and a strong personal guarantee.
Cut thru the noise and all that.
Geez… better get started. By the way Kevin, is there anything in your book about this? Mine should be arriving soon.
Chris simply posted [I]one[/I] example.
Isn’t your business worth the effort if requested?
Sounds like an excellent opportunity to toot your own horn…