Can't Beat the Big Guys

[Wagonhound]

@Infinity

Instead of focusing on the things your competition can provide better than you (like convenience, expedient scheduling, or a faster service), focus on what you can provide that none of the big dogs can. Things like personalized service (customers working directly with the business owner from start to finish), perfect quality control, trust, and building solid rapport with each of your customers.

This is a great advertising concept Alex, I may have to plagiarize it for my website!