Hey, congrats on your success. If you’re hitting $100/pmh consistently, then you’re doing something right. Probably a few somethings right, lol.
I’d say my closing rate on referrals has to be in the high 90’s, as well. People who contact us without a referral, probably low 70’s or less.
Try and track the two separately. That’ll give you a clearer picture and will receive less negative feedback when you decide to share it with other business owners who are used to seeing lower closing rates .
That said, I honestly don’t think it would hurt to just bump your prices up another 10-20% for all new leads, just for a test period of a month or so. You’re in a perfect position to take a small risk like that. If it doesn’t work out, or you find you’re losing too much work when calls slow down, you can always drop prices to where they were.
I honestly think there’s a tinge of jealousy from some seasoned professionals who struggle to hit $100/hr and high closing rates simultaneously. Myself included, lol. We wish to live vicariously through your success
Thank you @Infinity That was a great post to read today!
Today is my first born son’s 5th birthday!
Taking the day off and spending time with him doing whatever he wants!
Anyway, I would agree with your suggestions, most of my customers have been word of mouth in some way shape or form. 211/212 (yes that is the real number) 99.528302% return rate
The ones that were not come from me working at Ace Hardware - they have money and respect my knowledge I have given them for repairing their houses. They instantly book on quote. 29/31 for a 93.5%
The rest have been from google and yelp (37) as of now and I have booked 32/37 of them that is roughly at 86.5%
All equaling 272/280 which leaves me currently at 97.1% return rate on residential.
Now store fronts are a different story
I currently have 6/10 who have called me for a quote that’s 60%
And 5/20 for the ones I’ve just walked in and dropped one off… that’s 25%
All store fronts 11/30 with a grand tots of 36.6% return on store front
Hey did I mentions I’m way cheaper on store front? The problem seems to be these employees that “wash” the windows already… although the windows always seem to be filthy.
As a whole total we have 283/310 jobs giving me $50-$120 PMH with a 91.3% return rate!!!
I’m still happy, I’ll look into tasing my prices by 10-25% for either this year or possibly next.
I did realize though doing this break down, I need to get my ass out there and quote more store fronts…