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Yes, definitely, see it all the time. Even remember it being used in the early 90’s on me many times (for those of not in diapers during the gulf war, lol, who remember doing work then)
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Love it love it love it. Perfect illustration
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Definitely, and framed a benefit to the customer, nice and powerful
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Nice you are only dealing with a 25% spread ($189 vs $250), Brian and I are battling with 50% spread all the time ($200 vs $400 for large mcmansion)
This, I tend to be middle of the road around our parts… but I’m quick enough to justify it. Although lately I’ve bumped price some and I haven’t had any issues. As is said all throughout this thread, showing WHY you’re this price and leaving them with a definite reason as to why they chose you keeps them coming back. I always go out of my way for my customers and this definitely brings customer loyalty into play and I wouldn’t have it any other way. Hell, sometimes I’ve spent an hour just talking and not working, where as some people see this as losing money, I surely don’t.
@Bruce I’m sure you’re familiar with this one… “why are you X amount more than JT?” Well, I’m be glad to show you.
Thanks Bruce. It’s true…it is who I am, and I think being a women does play into that. For the most part, price isn’t questioned…I think it is those mismatched customers and you are right. Often there is nothing I can do with them. I have gotten better about not being pushed around by people like that, but it is hard. I thrive when helping people and making them happy…those people will never be happy. Again, just reading many of your and others insights and ideas over time have helped me to reframe my thinking. Thank you
many times one doesn’t even get that far, and they’ll never mention a name in my experience.
"ok, lemme talk to . . . and I’ll . . . "
"thanks, i’ve got another guy coming by and i’ll . . . "
or other responses that leave it nebulous, and then when skillfully going to the next step they shut you down
it needs to be clear from point one and the best strategy is to be so right that they called you in the first place because they saw you as the only choice for them.
they shouldn’t have to ask why more, they should see it, want it and be sold and already chosen one before they even lift the phone ideally
as you work toward your business goals and apply principles in simple numbers book, and look at everything from an annualized standpoint, you may find that “middle of the road” pricing (in our area) still doesn’t tie things together to well at all, financially.
“top end” prices are really not top end at all but a representation of what it takes to be sustainable and healthy for the long term businesswise.
Yeah, they said fair price up front then after we completed the work in my customer survey they said pricey 
Do you feel the quality of work was worth the price they agreed to?
I am quite possibly the highest priced window cleaner in my area and from time to time I do get turned down because of that. On the other hand there are times that customers only get the exterior of the windows cleaned, and sometimes it is the price that gets them to do that. But the next time I go to that house I generally do inside and out. Why - I try to do the best job I can on every job I do and people appreciate that. Never sell yourself short. I have lost at most $1,000 worth of work in the last four years because of my pricing, but if i were to drop my prices I would lose some on every job that would, in the end, take at least $10,000 out of my pocket. I repeat, never sell yourself short.
