Anyone know of a good place to purchase direct mailing lists? once I have the info is it easy to put it onto a post card without writting the info? can they be printed to labels? is the list savable to put on CD for future mailings? anyhting would help thanks.
Mike Draper gave me this tidbit awhile ago. Info USA has a very low cost method you can use to get addresses with the name of the resident there and you just print them out on avery style labels.
You can go into an area that you would like to send advertising to and write down the street name and then go to the site and navigate through and you can get all the addresses & names on that particular street for low cost.
I generally stumble into a neighborhood and take down names and once I have enough I go to the site and get some addresses and send my mailers to them. It’s alot better than just handwriting them to “current resident” in my opinion.
Hope that helps.
Do they normally come on a CD so you can print them over and over again? The places that I have looked at sell labels and 3x5 cards. I just looked at infousa.com and it looks like you can get a cd. is it a huge excel file? I just don’t want to spend a few grand and only be able to use it once.
Yeah the place Dwight mentioned is good… It should definitely have a export to label option…
the # there is [B]800.321.0869
Give them a call they will give you a free week trial to play around with it… Also just ask the rep how to export like that…
Oh and report back with your results!
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Thanks guys. Will let you know how it all works out.
So I signed up and tooled around the site. It looked really promising. I had to get out to a job so I put it all on pause. With in an hour a Rep called me to see if I had any questions. I was on a job site so he sent me an email with more info. There are many areas I would like to hit but I could not afford all of the list for each area I wanted. I called the rep back and told him my situation. my search results turned up something like 245,000 addresses. He told me that if I could only afford 5,000 we could do that and then save the list and in the future I could buy more and they would just take out what I have already purchased. The list can be printed for you on labels or CD. The thing I really liked is that you can also get it emailed to you in a Excel file and then print your own labels or upload to a mailer of your choice. here is the breakdown of price per name…
1000-2000 leads - $0.13 each name,
2000-5000 leads - $0.09 each name
5000-10000 leads - $0.065 each name
10000-50000 leads - $0.055 each name
50000-100000 leads - $0.045 each name
The really nice thing that the Rep told me is that if you call personally they will help you get the best price possible. He also informed me that they run promotions all the time and in most cases you get around a 10% price break. Hope this all helps out.
Another thing Scott is ask if having the prospects name & “or current resident” will fit on the label because if you don’t you will get some back due to people moving or passing on or whatever. Once I had that done, it didn’t get many back. Sometimes they come back just because the address isn’t valid any longer. So expect a few to be returned.
If you know which neighborhoods you want to target you can use www.maps.live.com to get the street names and use your state auditors website(here’s the one for Bernalillo Couty)to retrieve the addresses.
This works if you’re targeting neighborhoods, not if you’re picking and choosing based on a demographic other than area.
This also works mainly for smaller mailings. If you’re planning on doing 10,000 then this isn’t the way to go, but it works well for me.
Cool, thanks for the info. I am looking at hitting around 15,000-20,000 at a time
You’re going big time. I’ve never done more that 300 at a time. How much will a single direct mail cost at that quantity?
From a very fast estimate…leads, postcards, postage @ 15,000 I am figuring close to $5,500 - $6,000. I am still trying to iron out the bulk direct mail details. So I could be way off.
The permit is a good route if you are going to send enough mailers and are willing to sort them by zip code.
My local library has Info USA that I am able to use for FREE. It has a search feature so I am able to put in an address and from there I go out a certain distance in 1/10 of a mile increments. I can also put in parameters that include value of house, yearly income of homeowner and a few other things. And it is FREE.
Go to your library, walk up to the lady behind the counter, look her in the eye and say “Can you help me, please?” These sweet people love to help poor slobs like us.
Why don’t you hire 10 guys at 8$ an hour to hand deliver them over the period of two days. That would cost you only $1,600 for delivery, $825 for the names and $344 for full color posts cards front and back from gotprint.com for a grand total of $2769.
Express Copy uses infoUSA to develop mailing list for you. I can get a Jumbo postcard (5.5 x 8.5) on recyclable stock and have it mailed (standard mail rate 2-3 weeks) to an advance list (you pick demographic info and area to mail to) purchased from them and the cost is $0.83 each. Minimum order is 20 pieces. This pricing is based on the first 1000 pieces. Of course, the price drops the higher you go.
I was thinking about that.
Do you think it lessens your image if you just put your postcards in the homeowner’s door?
I can get some amazing prices at www.gotprint.com, the real cost comes from the postage.
Do you get to retain the list for future mailings or do you have to keep puchasing it everytime you mail. My goal is to get a list that reads “current resident” and just mass mail anytime I want. the startup purchasing the list comes with a heavy price but once I have it the cost goes way down after that.
Hire off the street or from a company that speacializes in it? I have had bad luck with both. I find that all the flyers just don’t get put out. I would have my washers pass them out but time handing out fliers leaves less time for the real work.
My goal was to pass out fliers door to door and with in a few days have another round of postcards hit their mail boxes.
I’ve just checked prices right now so I’m not sure about the list. I prefer getting the names of the individual and adding the words “or current resident” just to avoid the “pitch it” reaction I get from anything addressed to Current Resident I get in my mail.
