So if you haven’t had a chance to watch the screencast I did a month or so ago about direct mail, I would encourage you do to do that. It’s about 10 minutes long, and worth it, I hope. Click HERE to watch it, right now.
I’ve been working on the next Direct Mail video, in which I’ll show you specifically how to address your cards, I’ll explain your different postage options, and talk you through all the basics of preparing your cards for the post office. If you want to ship 8.5 x 11 cards for 14.2 cents apiece, I’ll show you how to do that.
Most importantly, I want to answer your questions.
What confuses you about direct mail? What are “the basics” that you feel like don’t quite make sense?
I’ve had a couple of great phone calls with some WCRA members over the last few weeks, taking their questions about this… so I know y’all have questions.
Post them up, and I’ll answer them in the video. The video won’t be helpful to anyone without YOU helping me!
I really appreciate your help with the addressing the other day Michael. I got the pieces ordered and everything setup with my local post office. It was nice to know that I didn’t have to print different routes on the cards since they are all rural carrier routes.
Great Video Micheal. I’ve done direct mail before. But it cost the mess out me. I’m pretty busy with the internet advertising I do. But I want to take it to the next level. The saturation mailing (.14 per piece) is where I want to put the bulk of my advertising dollars the next few months.
Michael - Just released part 2 of this video, and its only to be found and viewed on the inside of the WCR window cleaning association members area. Members log on in and check it out…
For those new NON WCRA Member - there is a great post going on inside the WCRA window cleaners association from a window cleaner whos WCRA direct mail pieces that came free with his membership are booking to much work for him…
Thats right to much work folks, what a great problem to have