Go ahead, pick on my website!

My advice would be to have a picture of you doing work on the main page, like the one you have on the “about” page. In my opinion, especially for residential cleaning, the customer wants to see that a normal looking person is doing the work and not some lunatic. You look like a pretty normal looking, easy going guy in the “about” picture you have. You’d be surprised in this industry (and any service related industry) how far looking clean-cut goes, and the impression it makes. This is not to say that people who have tattoos, long hair, or piercings should be discriminated against, but if you do look clean-cut, use it to your advantage!