Great Marketing Idea by Kevin Dubrosky, as you all know

Excellent point, Justin.

Most of us simply waste time (which is worth more than money) driving around, but in your case, an in-person estimate also requires the additional expenditure of money, too, just to go see that house.

You should definitely try a simplified online pricing approach, and let your prospects pre-qualify themselves.

There’s a Rolls-Royce + Aston Martin dealership 3 minutes from where I live, here in downtown Toronto.

I wander through it every year or so just for fun.

One of the worst things one of the sales people could do when I walk in is invest a lot of time in me, since I am not a pre-qualified buyer.

Unfortunately for them, they don’t know whether or not I am, so they are forced to treat me like I’m for real, even though I give them no reason to, aside from my presence in the showroom, and accepting the invitation to have a few questions answered.

We need to avoid falling into the same trap. We need to find ways to pre-qualify the people who are shopping for our professional cleaning services, so that they don’t unnecessarily waste our time.

I like this idea. Want to try it to see how it works. Just need help figure out how to label each house. Like Mike was saying we kind of live in the same area. So we have small houses then we have huge houses on the water with all french window. For example I quoted a house the other day 3,500 sq. ft. for $395. In and Out. Would I put that in the Medium oh Large category? I think I would like to have them with the square footage underneath.

My advice is do NOT mention square footage.

Show pictures, and rely on people’s ability to self-diagnose their own home, using the visual references.

Let go of the square footage :slight_smile:

Ok. So tell me what you would say to a customer if they have a medium size house when they have a large?

Walk me through a scenario.

Mrs. Jones calls. I would like my windows cleaned in and out. Looks like I have a medium size house. When can you do it. You say Friday she agrees. Well you show up and she has this 5,000 sq. ft house with a bunch of windows. What do you do?

How do you screen them to make sure they have a medium house?

And what do you do when someone calls for an estimate. Do you if they have a S,M,L house? Or is this just for the website?

Do you need to offer the lowest price for this to work the best? It seems like people with a lot of add-ons might miss an exposure to a potential customer that may be interested in other services.

Regardless I think i’ll give it a shot

Hmmm interesting. I’m kind of an old dog that probably won’t ever change the way I do things as far as pricing for windows. But I’m interested in using this flat rate pricing for gutter cleaning and pressure washing - Does anyone have a flat rate pricing example for the two?based on (Small home, medium home, large home)? If so would you mind sharing…

I’d recommend grabbing a copy of my book if you’d really like to learn more about how to get this pricing stuff right.

don’t give away all the secrets :slight_smile:

That’s right, and truthfully, paying for information forces us to act on it.

We tend to dismiss professional advice that we receive for free, if it requires a significant shift in our systems.

Can you post a link please.

Sure, Justin. Here you go:

$600/hr - Official Hardcover Edition by Kevin Dubrosky in Business & Economics

Kevin, is it going to be available thru kindle?

Kevin is there a audio version?

Thanks, I’ll check it out…

I really learned alot from Kevin’s book. Worth every penny

Nope, hard-cover version only.

For now.

Nope, sorry Lou. No audio version.

Thanks Phil glad you found it valuable!

Sounds like it arrived quickly for you…

Cool.

As a reminder, if you don’t love it, just ship it to my address listed inside, and I’ll give you a full refund.

No questions asked.

Every window cleaning business owner needs to read this book.