Hey guys just wanted let you know about my day yesterday. Passed out 12 cards and chocolates to 12 of my best customers yesterday. Got good feedback from it. One lady is going to let me clean her home windows and email her whole block and tell them who we are and how great we are. Got offered free lunch, got a hug, got candy, and got a lot of ah’s. So next time you get a chance do it. It’s worth it. Helps build the relationship. Probably $20 total including gas and know I’ll get at least a $200 job out of it.
My wife would kill me - I mean like a 9mm through the head kind of kill me - if I started giving out valentines cards and receiving hugs from customers.
I think the same sort of reaction would happen here. You would either loose the account due to them thinking you were sort of stalker or they would find it very strange. Maybe because Valentine is usually reserved for the love of your life, not a client or an incentive.
Perhaps its just a divide thing
Got this idea from a marketing book. Everyone gives something for Christmas and that’s it. They said do it on Valentines day to show you love their business. Also helps build the relationship between the two. Kept it all business. Card said Happy Valentines Day. If you ever have an issue give me a call. Through a business card in there too. They can keep it or give it to someone else. Plus chocolate. Who doesn’t like chocolate.
I think it is a wonderful idea, I applaud you for not only reshaping the box to fit the season, but actually having the courage to try something new and different! If I be the wife of someone with such courage, acting upon good intentions of kindness, a man of such good character I would not shoot. I would be very proud of him, not angry or ashamed. I would show my gratitude by ensuring that the Valentine that awaits for him at home, far exceeds a few hugs and thank yous received during the day!
Oh I agree that’s it’s an interesting and somewhat refreshing approach. I just know that it would be thought of as inappropriate with my wife and could be very risky with the husbands of some of the customers that I serve. I applaud your creativity but I just doubt that I could pull it off here in the conservative place I live.
When I lived in the dorms at college, you could buy a peice of candy and a little card for someone on Valentines Day I didn’t do it. When I went to pick up the mail, all the girls in the dorm were swarming around their mail boxes to see if they got one. To this day I regret not giving any out! I admire the imagination you used in your marketing technique!
The only way I’d take advantage with Valentines is send out a bulk flier with the message [I]“This Valentines Day, forget flowers, forget jewelery, forget chocolate. Give her something she’ll remember for years to come. Treat her to the best window cleaning money can buy. And the best part is, you won’t even have to lift a finger.”[/I]
