Latest ad for an upscale mag here in our area. For me there’s too much going on. Too many different fonts.
Its for mothers day by the way all thoughe I guess we should be thinking about our mothers all the time.
Here’s our other ad in a different magazine.5-09_Clear_Choice,_The_1-8_pg.pdf (180 KB)
Window cleaning sounds better than window Washing
Hello Colm,
I’ve learned a lot of really cool points from both Kevin and Paul about marketing. I’d suggest looking into what both of them have to offer.
(Kevin is panelessperfection, and Paul is CFP)
With your 10% offer, I’d assign it monetary value ( 10% off - a value upto $100.00!) or simply just state something like “$50.00 off - ask for details”. I run lots of the $50.00 off specials, but I include that a 200.00 minimum applies.
Try a headline that’s never been used before. Something that will pull them in. Off the top of my head “Discover your yard again”. For example: a new ad I’ll be doing, I have an idea of a lady shopping smeiling (as if a lady can shop and not smile). The headline will be “She’s washing her windows - and enjoying it!” the subtitle will be something like “She hired We Wash Windows because: …”
Anyhow, the ad’s look great. But a little tweaks could put them over the top, in my opinion.
I’d remove your logo from the bottom left corner and the words residential and commercial since it’s for Mother’s day. A call to action would help. Something like “Doesn’t your mother deserve clean windows. Get a free quote today!” Also, unless your really pushing the blind cleaning I’d take it off because it could distract from the main offer.
Okay, here are some things that hit me right away:
You mentioned that this ad is going in an “upscale magazine”, which is a good idea if your target demographic likes to read it.
What do you think would be the 3 most compelling reasons for someone with a big, expensive house to hire you guys?
The ad you have shown is focused on “fast, friendly, and reliable” which is probably not the combo you’re looking for for these people, right?
Rack your brains and come up with 3 that are more focused on what THEY would care the most about.
Perhaps “thorough, reliable, insured” or something similar.
Secondly, try to expand on the benefits of the stuff you mention, and also come up with a more compelling offer for these people (not % off, and if it will be a discount, then pick a $ amount instead)
Love the smiling faces, but would be better leveraged with an airtight guarantee beside them.
Overall, better than many ads posted on here, but room for improvement for sure.
Keep at it.
Kevin
The ad is a little too focused on the company for my taste. The only reason to call is a tiny 10% off coupon.
You need to look at the ad and realize that little coupon is the only benefit/reason to call so it better get bigger and better, fast!
To waste so much space on “green” will not help this ad a bit. I have seen nothing that says consumers think of window cleaners using toxic chemicals. I don’t feel the “green” angle works in our business.
People read down from the top left so you need to start your reason/benefit right there, not your number.
I would nix the picture, you look like two 18 year olds. Perceptions will make or break an ad, give them as few negative ones as possible. (sorry, in the world youth can be seen as inexperienced)
If the ad is geared toward a “mothers day special” you need to redo the whole thing. You separate the headline “treat your mother to sparkling windows” and do not mention it on the coupon.
Show a picture of an older lady smiling to connect the dots… kill the squeegee.
The ad is very busy and disjointed
Hope that helps 
Hey thanks for all the comments and ideas. This ad is a little too busy for me too. It has worked really well for us though. Usually it says “Dirty Windows?” at the top. Yeah now that I look at the picture we do look like a couple high schoolers(we’re 28 and 25)I think we need to take another one. Im gonna grow some stubble and wear an eye patch or something. The picture is key though, so many people call and say “You guys look so nice I just had to call” The Green thing also has worked amazingly well. Many customers think that window cleaners use ammonia and so a lot of them mention that they hired us because we use eco friendly solutions. Its actually a huge selling point, and honestly I dont know why more window cleaners dont advertise it. Glass Gleam is now certified green too!Our names dont need to be in the ad thats for sure. The advertiser, who makes the ads friggin sucks. He sends over horrible looking ads that we have to change a million things on. Take a look at the second attachment. I like that one a lot better.
Thanks for the tips I agree on a lot of the constructive criticism.
Are there voices inside your head?
