Hey guys and gals:
My wife, Jennifer, is working on a brochure to send to upscale commercial properties. Our plan is to write a personalized letter to the director of building maintenance for each property (on our letterhead which is on really nice paper) and then enclose our brochure with the letter. I’ve been reviewing samples of sales letters that offer various professional services and many include a money back guarantee. I think this a powerful way to lure new customers into giving your company a try, but it may also be a way to get burned…badly. What do you guys think? Has anyone ever tried this?
The exact language I’m thinking of using in the letter is this:
"If you do not feel you have received a tremendous value from our services, you owe us nothing!
So, why not give [company name] a try? I am confident you will be extremely pleased with both the service and the results, and if for any reason you are not pleased, you have lost nothing!"
Would love to get some feedback on this. Have you tried this? Positive/negative experiences (or horror stories)? Stipulations that should be included?
Thoughts on what should be included in the letter are welcome too!
Thanks guys. I am eager to hear your thoughts!