My Boy John Over at Yellow Pages

Marketing
21

I feel it depends on your market, your name and where you’re going to be listed with your competition. For me, yellow pages work good. I don’t spend much, but I have a really cool name and always listed one of the first three. I think yellow pages have 90% to do with the name of your business. If it starts with “A” or “B” the $40 a month may be a good investment.

My one liner easily pays for itself every year. But again my listing is usually first or second.

22

I still get a handful, maybe two handfuls of calls each year from phone book advertising. Enough to keep a modest presence but not anything too spectacular either.

23

I get my company name and telephone number listed under “Window Cleaning” in the Real Yellow Pages with my business line. Get two to three homes a year, maybe one storefront a year. Usually more than my phone bill for the year.