Well - here it is. My first door hanger. Let’s hear it…
Looks really good. The only thing I would change if it were me would be the 20% off. Maybe give a $25 gift card? Something different.
I thought about that. However, this hanger is going to be distributed in some very up-scale subdivisions with home values in execess of $1M and didn’t think a gift card would be much of an incentive.
That is one of the better door hangers I have seen. It is a little sterile, but I do not know who your customer target is.
I am curious why you think the 20% would motivate more than $25. 20% is nothing without a price to base it on.
If these houses are huge and you want to do the coupon thingy, do $40 off
People instantly know money off. Percentage is worthless unless there is a price to base it on. Most will not go through the effort to find out.
You will lose more interest than you gain.
just some thoughts
Good job!
I’m impressed, lots of strategic marketing going on, nice job. I won’t go on and on about the good stuff, I’ll just tell you what could be a bit better:
FRONT
I’d scrap the phrase “We do” from the front. It sounds like you guys aren’t busy, and it takes the focus away from the prospect.
I would also suggest bolding the benefits, instead of your company name.
And the pic needs some cleaning up, to mesh the two images together (but I’m sure you were gonna get to it)
The phrase “Full Window Service” is a tiny bit obscure in meaning. What is that? What does it include? Exterior? Interior?
You may want to throw a coupon code or something trackable on it.
BACK
You list 4 things that you “specialize in” - that seems like one or two too many. Scratch the “one-time services” reference, and keep it focused on the three kinds of regular, repeat packages, instead.
I would adjust the blurbs under each of the seasonal packages to be more about the benefits of the various frequencies, instead of cold facts.
Info under “Additional Services” could be tweaked to make it even more benefit-oriented. Change this heading to “Free Up Even More Time”
Change “Our” to “Your” on the Rain Guarantee, and tell them why they’ll love it.
Change the last paragraph heading to “Your Peace of Mind” or something like that, and explain why they need the things you’re telling them about, like insurance and bonding and their satisfaction guarantee.
I’d stick your face on it, too, stating the guarantee eye-to-eye, but that’s just me.
Like I said, it looks heads and shoulders above most of what’s out there right now, and you did a great job. Well done.
It could be even better with these few adjustments and tweaks.
K
I like it!
Thanks for all the feedback. I’ll take credit for the copy however my “graphics gal” I thought did a nice job. She used to do graphic design for a major newspaper and is available if anyone is looking for a good graphics designer just e-mail me and I’d be happy to pass along her contact information.
Kevin - excellent points: Thanks for taking time to do into such detail.
My pleasure.
Post it up again if you can find some time to tweak it a bit, I’d love to see the “after” version.
I’m quite confident that 20% off [my estimate]on service for a house like the attached (my target market for this particular marketing campaign ) is a stronger incentive than $25.00.
I think the point was that a $ amount is a stronger incentive than a % on an unknown amount. If you think $25 is too small go w/ $50 (that would be 20% of $250).
with high end homes like that…money is not a concern for them, so does any % or $off make a difference, I don’t think so when you’re shooting for people that wipe their butt with $20’s. Hyundai’s serve the same function as Audi’s, for transportation but they have the money to be styling. Represent your business as the Audi
Of course in this economy Audi will be offering some cash incentives to move product.
maybe, but not in wealthiest part of Florida their not… the country is FULL of people that are doing more then fine, Audi knows.
Audi sees you :eek:
I just can’t see giving up 20% on a home like that. For reasons already stated.
Money is not an issue. [B]Value[/B] is.
Benefits… not price.
If your selling the [B]Benefit [/B]of Free Time. Why not give them a $50 gift card to fancy shmancy restaurant in the area. The incentive is congruent with the offer.
They get to go out for the evening and half of it was on you. Just because you value their business. 20% makes you look desperate.
Also… I did a house not to long ago similar to one in the photo.
I charged $800
- 20% = $640
Are you really willing to give up $160 dollars! Especially when $50 will do the trick?
What ever works for ya man. Let us know how it works out for ya.
I promise you your perception is wrong. Everyone like to feel like they are getting more than they pay for. I do agree it does not need to be money off but something better damned well be adding value to the offer or why call.
They wont call just because
Great! now we got that cleared up because you know all.
Looks good, but it reminds me of a loan modification door hanger I’ve gotten a couple of times. I have to agree with everyone that a $25 gift card is better, in my opinion, than a 20% off offer.
I wish the best of luck to you and I would be interested to know what your return is on this promo.
