I’ve been cleaning windows for about a year now and just started my own company in Branson, MO last summer. Branson is a big tourist town so things are starting to slow down in the commercial sect. I’m now wanting to start focusing on residential as winter approaches and people are wanting to get their homes ready for the holidays.
So…I’ve got a new flyer and I would really appreciate it if you guys would just have a quick glance and tell me what you think. I’ve never written any content for advertising before, so I’ll take feedback from anyone really. FYI, I plan on going door-to-door and trying to talk to as many people as I can. For those that aren’t home, I’ll leave them one of these.
First I’d loose the graphic of the wcer in the chair. It makes no sense when dealing w/ residential.
Starting at $69??? I hope they are small homes. Ask yourself who your target demographic is. If you go that low you will be busy but to busy to do the high end clients. Try "Starting at $149"
Just two things that jumped out at me.
I think you may be right about the starting price…
I’ve only bid and cleaned 4 homes total now since I started. Each were $200, $150, $650, and $100. My target demographic really is very broad.
I just wasn’t sure since I didn’t want to weed out the little homes that only take an hour or so. I think I’ll change it to $100 or $150, like you said…
As far as the dangling guy–yea I see your point. But it just looks so cool! hehe. Plus, I spent quite some time trying to find a window cleaner silhouetted that I could trace and use but most were pretty boring poses. I’ll keep looking though…
Well yes, that would be nice to include. But these are only 4.25x5.5 flyers, so space is very tight…Although I would be open to ideas on how to fit more info in at the bottom. I know, I know, if I just didn’t do that slanted style then I could certainly fit more info. But I like it…honestly though, should I insist on that? I dunno…Help?
I like the overall look of it. I like the company name too.
I don’t mind the window cleaner on the rope even though it’s residential it gets the point across well enough. Maybe in the future you can replace it with an action shot of you cleaning windows or something.
How many windows are you willing to clean exterior only for $99? Maybe 20? Try replacing “typically smaller homes” with “up to 20 windows” or something similar.
I have had several customers ask what seems to me to be a stupid question like “do you have your own ladders?”, to me top of the line equipment is ok to have in the ad.
Maybe not let them know you have low overhead, they might wonder why yours is lower than other window cleaners- less insurance, don’t pay taxes, etc.
Think home owner not business-man. What does the h.o. care if you have top of the line equipment. How does it affect [B]me [/B](Home owner)? Does it mean you will be done faster - meaning out of my home faster, does it mean my windows will look better?
I’m not trying to harp on a insignificant point, it is the perspective going in to designing your ad.
+1 on the low overhead, they don’t know and they shouldn’t know how much it costs you to run your business, use it in your favor when negotiating prices but on the opposite way (justify higher price).
I personally would have left off “exterior only,typically smaller houses”. As far as the hanging guy, he is cool, and whether or not you’d use a seat to clean residential or not, it still conveys the trade very well. I knew he was a professional window cleaner at a glance and that is what you wanted to do. Your pricing is irrelevant to the design, so I don’t see why it seems to be the topic. Not to mention, your pricing is your business…literally and figuratively. The flyer looks great. Good balance, not too cluttered and it’s informative. I wouldn’t hesitate to run it.
PS. I have family in Fayetteville and Springdale, I’d like to meet you next time we take the drive up from Memphis.
[I][B]“because glass looks it’s best when you can’t see it”[/B][/I]
I would lose the graphic of the window cleaner. And I would lose the title of this ad.
Maybe try that “Economical Beauty” that Paul suggested. replace the window cleaner with possibly…graphics of what people would associated with beauty…I don’t know I’m just thinking…maybe a background of fresh flowers…
Just when you title the page “WINDOW CLEANING” you only hook people who are only already at that moment, looking for your service. What you want is to work people up…hit emotional triggers that will entice individuals to make an impulse buy.
Ok cool, wow lots of good advise here overall. Give me a day to think it over and redesign, then I’ll post my revisions. Thanks for all the input. You have no idea how much these brief feedback posts really earn me more jobs! …or maybe you do? =) Anyway, check back here in 24-48 hours and we’ll go from there.
and may I make a suggestion. Don’t just keep updating the flier you posted. Post a new one and leave the old one up. The value of a thread like this is someone a year from now doing a search can see the progression. Don’t cheat the next guy out of seeing the multiple stages of this ad
The layout is pretty cool, looks like you have some design skills.
I would throw out everything about price. The customers you want don’t want to buy cheap window cleaning. Sell value, tell them how your services are superior. When people see something is cheaper than the rest, they ask “what’s missing” or “what’s wrong with it”.
Like the others said, sell benefits not features. Tell them what your equipment achieves, whether it be safety, efficiency, better results, etc.
For example: When you buy a computer you don’t care if it has a VS5000 dual layer graphics card. You do care however if it makes your video games look like real life!
