Thinking about a postcard campaign. If any have done it before how well did work? i.e ROI it seems somewhat pricey but worth it if you get a good response. What is a good reply rate say on 5,000 pieces. Recommend a company to make and send the cards? Like everyone else I don’t want to waste money on ineffective marketing.
I think Chris said they usually get 1-2%. So for 5,000 postcards you’d get 50-100 responses. I’ve never had any sent out, but I get mine made at either Printrunner.com or nextdayfliers.com. But I’ve heard good things about gotprint.com.
WAY too many factors there.
best case scenario on 5k postcards 50-100 prospects then its up to you to close the deal. this number is based on how your piece looks, what kind of offers you use to get people to call, where you get your list etc.
no one wants to waste money on ineffective marketing… its only ineffective if you dont set everything up properly and do your research.
look at the post card by simplyglass to get some ideas or in the download section…