They have a business interest in weighing reviews since the reviewer becomes a google customer in the process.
talking of false reviews i got really great results by posting a trusted review [of me] posing as a granny on www.gransnet.com
shortly afterwards some guy called Nygel struck up an online conver with me on gransnet and was trying to set up a date with dear old “Joan Deek” here. but i hadnt the nerve to go thru with it !
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… a new low! 
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