One of the things I’ve started to do when writing long sales pages is
letting it breath before committing.
I will now finish an ad and let it sit for a day. I come back and look it
over the next day to give it a fresh set of eyes.
I make changes 100% of the time.
You are probably thinking that is only needed when writing 4000 word ad,
not so. I can remember several times I fired out a flier to the printer and
forgot something or realized something did not sound right later.
Those little issues can kill the response. Before you send off your postcard,
flier or whatever to the printer, give it one more day. You will be surprised
at what you discover or uncover.
I like to have a few eyes look at my proposals before sending out. I have found out the hard way that I committed to something uninttended by only looking at proposals by myself. An example as of recent, I was in a hurry to get a snowplow bid out and did not let others look over it and I committed to plowing and sidewalks without adding the sidewalks to the price. Luckily I was able to turn down the work when awarded due to the errror, but sometimes in window cleaning the work is already performed when you realize the mistake was made. :mad:
We created a door-hanger that had the same word misspelled on it at least 5 times. We caught all of the errors except the one that counted the most, the one in big bold letters at the top of the door hanger.
I had no choice but to cut them up and use them for beer coasters and fire pit kindling.
I always have multiple people/eyes proof any print items. I’m a real perfectionist like that. Nothing kills me more than a typo in your marketing material.
