Good for you, Severn. By the way, did your offer have a “call to action”, in the way of an expiration date? And if so, how far out of an expiration date did you give? Nice to hear you got so many calls and closed the sales within just a week.
I think the moral of the story is, Severn got his foot in the door, has had a successful campaign so far with “many upsells”. Could he get more money, maybe. But unless he is planning on doing 500 jobs and taking a $20 per client wack because of being less than what he actually could get - anyone should be happy with his results so far.
I sent out 90k pieces last week. I agonized over $10 - $10!!! We have booked over 150 jobs in one week.
Want to know what price I went with? Take the post over to the WCRA. I’ll show you the math.
Text me at 803-942-2696 w/ your cell # if you would. I called your office the other day w/ a question for you and Sheila would NOT give me your cell number. haha. I don’t like Sheila. You have her trained too well.
Simply- it was .05% return of calls…I closed them cause it was a good deal, it was only saving each client $21 off my normal rate. and out the 13 all but4 had upsells at my normal rate for other services, and I am not cheap!!! and simply my next target market it will be 219 cause it is a higher class market.
Most of the homes had more than 20 and each client understood if more than 20 it would be more at regular rate.
No call to action or expiration, should have, because i think if i had i would have gotten more calls.
Personally I think his prices are too high unless he’s in LA or some big city. $9.00 per window is more than most people will pay anywhere else unless you only want to be booked a few days ahead. We generally get 6 to 7 bucks per double-hung window here in Southern Illinois, but I stay booked six to eight weeks ahead all year long and never have to hunt for customers. Peace of mind is a cool thing to have.
Also, 13 out of 3200 is a really poor percentage of call-back. That’s less than half a percent, which tells me his prices are already much too high for the area. I’d be disappointed with anything less than two percent. Fifteen years ago we used to put out flyers for doing exterior only jobs, $40 for a typical small ranch to $75 for a two story (generally less than 25 windows), and we’d get at least a 2% return on those. And of course you can go really fast with exterior jobs and do three or four by yourself in a day.
I only do residential work nowadays and bid everything over the phone on a price per window basis. Sometimes I get burned a little, but it still beats the heck out of wasting time and gas going out to personally look at 6 or 8 houses every night after work during the busy seasons. But to each his own as they say.
[COLOR=“seagreen”][/COLOR][I]“Personally I think his prices are too high unless he’s in LA or some big city. $9.00 per window is more than most people will pay anywhere else unless you only want to be booked a few days ahead. We generally get 6 to 7 bucks per double-hung window here in Southern Illinois, but I stay booked six to eight weeks ahead all year long and never have to hunt for customers. Peace of mind is a cool thing to have.”[/I]
Sir, have you considered the possibilities of getting more dollars for your personal efforts by raising prices? What if you raised your prices tomorrow for new customers- say $10/double-hung? Do you think every single person will say you’re nuts? What if only 7 out of 10 who would accept the 6 or 7 dollar price accept the $10 price? You’ll still be making about the same income, but working less to get there. And most of your existing customers will accept a gradual price raise (I’ll stand by that from personal experience). You may only be booked a month out, but that’s not a bad thing.
I know every area is different and no insult is intended, but the prices you threw out are among the lowest I’ve ever read of on a forum. I’m quite sure you could get much more for your expert, luxury services to the homeowners in your area.
Personally, I’d rather have my peace of mind. Besides, at the prices I charge now I’m making $30-35 an hour on average. Hard to believe anyone would be silly enough to pay a basically unskilled worker anymore than that. I know I wouldn’t. I realize there are people out there who will; I just don’t think there are many of them. I know guys in St. Louis getting $10 per window, but if you call them they can be at your house tomorrow.