Kudos to all of you suggested that a difficulty customer isn’t necessarily bad thing.
I recently visited a customer who fit this to a T. She had had us clean windows for her a year ago, and she was incredibly difficult. I wasn’t there, but, it was a very memorable job. It went so poorly that we actually ended up firing one of our employees. We sent them back to fix the problems but she refused even have that particular employee back in her home.
So, a year later, I was amazed when she re-booked. I went myself to try to figure out just what was up with this lady.
Sure enough, she greeted me at the door with complaints. Complaining about the guy we sent last year. Complaining about all of the various workers from other companies that she has had to her home.
She followed me from window to window. Complaining. Pointing out streaks and marks. Worrying about drop cloths. Worrying about water on the wood frames. She barely stopped talking for a moment.
If I hadn’t gone there with the right mindset, I would have been toast. I would have been frustrated. And she would have been frustrated too.
You know what made all the difference? It’s so simple. I [I]listened[/I]. I let her vent. I tried to commiserate. I asked her questions that lead her away from the immediate situation. I asked about her work and her family. And somewhere along the way, she switched. She really opened up. She showed me a picture of her happy family before her husband died 20 years ago. She’s had a difficult life and she just needed someone to [I]hear[/I] her. It would have been easy to think that she needed me to try to fix every little thing. But really she just needed someone to listen.
By the end of the interaction, she was offering me vegetables from her garden. I left with multiple bags of beautiful fresh vegetables. She gave us stuff that she was going to just throw away – 2 perfectly good stereos and some nice speakers. It was a little ridiculous the amount of stuff she gave us. I waked away with a HAUL!
You can bet she’ll be calling us back and telling her friends.
And thank heavens she alerted us to that poorly performing employee. He could have been flying under the radar for a long time if she hadn’t been so vocal!
What I though was one of our worst customers has turned into one of our best!
This isn’t to say that you can make everybody happy. Some bad customers need to be let go. But for me, I get excited when we get complaints. It’s an opportunity to convert customers into die-hard loyalists, and a challenge and an opportunity to figure out how we can be doing better. Difficult customers? Bring 'em on!