The question for the forum today is… [I]What does it cost you to aquire a new client?[/I]
I was reading in another post, [MENTION=1377]Bruce[/MENTION] made this statement[COLOR="#0000FF"] "one can also back it in, in their own biz and see what it has cost per client and per repeat client and get an idea of what it would cost to create their own customer list if that is all that is really being sold
if one is at $100 per client aquisition cost, 200 clients would take $20,000 to create with their past proven marketing strategy
then it gets into who is a repeat or not
no contracts, so that takes the future dependability down"[/COLOR]
So it got me thinking what I’m i willing to spend or do to gain new clients or more market share. I would like to here the forums input on this subject from their own experience.
It’s funny how fast a post slides down the list on a Monday morning…I guess our minds are going a hundred miles an hour over the weekend and we all hit the forum full of Question’s and Answers Monday morning…LOL
[MENTION=1377]Bruce[/MENTION] What is your reasoning behind this statement,[COLOR="#0000FF"] “I would not be surprised if most in so cal are over $100 per client”[/COLOR]
So what you’re saying in SoCal to gain 200 new client’s cost would be about 20K give or take a few dollars. With what Ive heard on the forum prices are real low for window cleaning in socal (to many catfish in the pond) there, if that’s true how long before you are showing a true profit from marketing and gaining that one client at a cost of $100?
This is a very good question… I really wish I could just pull a report now and give you this answer… It is one of the things we calculate at years end when we decide what to do for advertising and marketing the next year. I have over the year seen our end of the year evaluations show anywhere between $7 and $19 bucks