We will be revamping our site and I want to try to cover “all the bases”. Window cleaning is a unique business, as we all know, and I want to know what specifically is important for a successful site? Who has a site that you feel is fantastic/prime example of “the best”? Thanks in advance.
Its pretty subjective but I wouldn’t ask Window cleaners.
Figure your target market and visit websites they use and like and go from there
I was appealing to the [I][B]business owners [/B][/I]on here. I guess I should have posted to the WCRA members section. Thanks.
I hear ya but i would look at websites your target market frequents
make it what they like and use
I agree with Brian. I find that customers really use your site to find out as much about you as they need to make an informed decision before hiring. Some just want pricing, some want an explanation. Some want to meet the people before they come to their home. Others just want to see your liability coverage.
I had a lady retort to my tech, “well your website says that the owner is on every job site.” This was a line I had on there at the bottom of the page, which I forgot about, before I had employees. The line is now removed…and yes, I stopped by the job site even with out-of-town guests waiting in the car.
In a way, offer it all. Make it “browse-able” and “skim-able.” Make it attractive and alluring without pushing on them too hard. And if they want the hard details on why you do something the way you do or why water-fed is the best way to clean their windows or why bleach is best for cleaning roof then give them as much info as possible, even down to the molecular level if needed.
Slightly off topic, but I have a feeling that only the “business owners” are the ones interested and willing to read these forums. And it’s the business owners who most often manage their sites. I can’t imagine my guys bothering to pour over this site to see whether or not Ettore is better than Unger…unless they were looking to become my competitor.
[COLOR=#333333]I agree with Brian. I find that customers really use your site to find out as much about you as they need to make an informed decision before hiring. Some just want pricing, some want an explanation. Some want to meet the people before they come to their home. Others just want to see your liability coverage. [/COLOR]
[COLOR=#333333]I had a lady retort to my tech, “well your website says that the owner is on every job site.” This was a line I had on there at the bottom of the page, which I forgot about, before I had employees. The line is now removed…and yes, I stopped by the job site even with out-of-town guests waiting in the car.[/COLOR]
[COLOR=#333333]In a way, offer it all. Make it “browse-able” and “skim-able.” Make it attractive and alluring without pushing on them too hard. And if they want the hard details on why you do something the way you do or why water-fed is the best way to clean their windows or why bleach is best for cleaning roof then give them as much info as possible, even down to the molecular level if needed.[/COLOR]
[COLOR=#333333]Slightly off topic, but I have a feeling that only the “business owners” are the ones interested and willing to read these forums. And it’s the business owners who most often manage their sites. I can’t imagine my guys bothering to pour over this site to see whether or not [/COLOR]Ettore[COLOR=#333333] is better than[/COLOR][URL=“http://shopwindowcleaner.com/manufacturer/unger-window-cleaning-tools.html”]Unger[COLOR=#333333]…unless they were looking to become my competitor.[/COLOR]
Well said Garrett. I need to make my site more browse-able and skim-able. People want elegance - effective simplicity.
They want a swiss army knife. Everything you could possibly need… but organized and tucked way out of sight until you are ready to use it.
