I agree with everything you’ve got here Jesse, and it was very eloquently expressed.
I guess here’s what I’ve run into, I’ve so far modeled my business as you have written above, with an emphasis on quality, care and attention to their needs. They know when I leave that I’ll come back at the drop of a hat for any concerns.
with all that however I have found myself in the position of trying to justify why my prices are double and more sometimes from the last guy.(Apparently someone has been through a large part of my area in the 5000sq ft., $800 to $1m neighborhoods and just had a flat $250 price, at least once including chandeliers). some of them have said lets do it anyway, “kind of lets see what you got”, some have scheduled then canceled with a text later on, and some have laughed and said I cannot spend that kind of money for “window cleaning” ( this was a doctor in a different neighborhood in a 7000sq ft house, $900k, for sale for 6 months, windows filthy, looking out at the olympic sized pool, and the wife says they had a guy doing whole house inside out + gutters 3 stories high for $75 and he had a helper.) Now my quote to her came to $499 and I’m certain that many of you guys would tell me that’s to low if you knew the count.
Then I’ve got my customers in the 2000 to 3000 sq ft, range that think $250 is a great deal, they paid $400 last time.
Pleeease before you jump on me, I have stuck to my guns I have not haggled I have not backed down, some of these people know each other I don’t want to look wishy washy. My price is my price.
I haven’t said anything about these guys I don’t know who they are or what they can do, they may be better than I ever will be and just want to stay busy, they may be crackheads, bucketheads or Peeping Toms, I don’t know. it only concerns me in that these people now think that, that is a fair price.
I am telling them I can’t compete with that price and promise you i’ll be in business next time you need me, I can promise your windows will be spotless or I will fix it, I even tell them if their not happy they don’t have to pay, (I’ll deal with that if it ever happens).
Still I know myself, I would go with the guy for $250, Heck the $75 guy if I could find him.
Here’s a text verbatim from a referral who I had just quoted $485 “She(the referrer) said you were a really nice guy and you did a great job, but my last guy did it for $250 and he took down the chandelier and cleaned it”
How can I possibly be nice enough to justify that?
That is how I came to start this thread, what are the top three things people look for when they call me? I think what I want to know is do you guy’s best customers think price first, or do they really just want someone they can trust at any cost?
If I match the $250 or God forbid $75 one time I compromise everything.
If I don’t match it I may not work all week.
I truly appreciate all the input!
Everybody stay warm.