Interesting article, Thad.
No sense crying and wishing it weren’t so or longing for the “good ole days.” Adapt and overcome.
Good post Thad. Never heard about it until now. Thank you sir…
lovely, even more to be on top of, I didn’t know what to do with my empty afternoons latley . . . not 
All this is about being found when the customer is ready, but which customer, is it your ideal customer?
Direct mail is a great antidote to any techno stress some may be having over “being found”
JMHO
