I have been following this thread and just wanted to add a few thoughts.
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I like the ad that Kevin has created. It stands out from the rest of the ads you see in the yellow pages ads for window cleaners. Being different gets attention.
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Being such a small ad, you need something to get there attention. A picture of the couple sitting in their bedroom does that. It says look at this- to me anyway.
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As for the big companies having huge marketing departments, they may, but that does not mean they are good. I worked for a huge service company for seven years as a manger and they would push out marketing brochures and information sheets with errors all over them. I once took a handout that we left in all of our customers invoices and circled all the misspelled words. I turned it into my branch manager. He passed them on to his boss. The next year when we go the shipments in again. You guessed it, the same errors nothing changed. I said all of this just to make a point. Although big companies have billion dollar marketing budgets does not mean that they are better than us.
Just do not check to see if I can spell or not. lol
Derek
