Dan & Chip Heath, in their remarkable book Made To Stick (Random House, 2008), reveal a little known and powerful way to build extraordinary credibility: Use an example that passes “The Sinatra Test”.What is the “Sinatra Test”?In Sinatra’s classic song “New York, New York” , the crooner declares “If I can make it there, I […]
Great post! I like the Sinatra Test, I have clients in Laguna Beach that fit this description well. I really do need to start leveraging them! Thanks for the reminder 
Pleasure.
The danger (and challenge) is compromising your pricing for the sake of landing a “Sinatra test” client.
