I met a person today (called me for residential service) that is a sales person for a company that sells ad spots on the back of grocery store receipts.
For the stores he deals with they offer a 6 month program with guaranteed 400,000+ receipts for approx. $1,000.
Have any of you tried something similar?
I am thinking it’s not targeted enough and most people don’t look at the back of the receipt. I like the idea of EDDM and being able to choose who you market to. Plus, if they throw your card at least they looked at it. I would guess that a large percentage of receipts get thrown away without anyone even having a quick glimpse of your ad. The stores he works with aren’t necessarily the demographic I would be looking for but I am interested in everyone’s thoughts on this type of marketing.
The supermarket that I buy from uses that type of receipt advertising. I usually do look at the back to see if there is any ad that might save me money on something that I use, ie. oil change. Not sure if I would use one for a w/c. Maybe if it was a real good deal, but then again I do my own windows, so no. Don’t think this would work well for small commercial. 6 mo. contract is too long. Tell them you will try it for 2 months for whatever price you feel comfortable wasting and see how it goes. Let us know what the ROI is.
I agree with dnefox. If you do decide to proceed, make sure to use a call tracking # so you can calculate your ROI on the marketing. I have carpet cleaning friend just starting to enter into this. I will ask about his success.
You guys are funny. I don’t really see this being a good option for me and wasn’t planning on investing in this type of marketing. I try to keep an open mind though and learn as much as I can from you all. So far I have learned that somebody wants me to give him $1,000 I don’t have and another wants me to buy a plane ticket so I can be subjected to some sort of unusual teaching style.
I have a Ad on a bench in front of Kroger. I use Responsibid to track it. Been there 4 months not one job so far. I would love to move the bench but it is not allowed.
I spent $1,500 to put ads on Shopping Carts at a new and large Kroger store. They were on the carts for about 9 months. I got two residential jobs. they had the guts to call me to ask me if I wanted to renew. I told them NO!
My brother who runs a carpet cleaning company tried advertising on the back of grocery store receipts in the past and he regretted it big time. A lot of sales people will “guarantee” results nowadays because the economy is rough and I think they feel they have to in order to catch any fish. I’m not so sure about how rock solid the guarantee is - the fine print may allow them a way to weasel out.
The phone book guys are trying the same thing, with the guarantees.
As a consumer how many times do you check the back of receipts? Mine end up in a wallet where i give them to wife, she logs em in then in the trash they go,just asked and she never looks at the backs either lol
