Business Discusion in the proper forum

You assume way too much and probably use too many words that are meaningless like “multi-truck company.” I have three if that counts as multi-truck. And yes the sales stops if I stop selling because… well… I am the salesman. Just like if I hire a salesman and he quits or dies, the sales stops until someone else starts doing it. I have been in business 11 years, I have 5 employees and three trucks. You said you would clean a customer’s big screen TV or pick up dog poop. Good for you, I won’t and it’s not because of my ego it’s because of my focus.

Finally, it doesn’t really matter if Cintas uses subs or not, the point is that they have a focus and stick to it. Just to make sure though, I called the local Cintas company location and asked if they could do some tree trimming for me. I was told no, they don’t offer that. I also asked about pressure washing and cleaning up dog poop and was told they don’t offer that either. They do offer indoor janitorial for bathrooms hospitals, vet clinics, etc… but no tree trimming or pressure washing. So, I guess they understand focus too.

[MENTION=167]Steve[/MENTION] Let’s post about business in the proper forum, ok?

This whole discussion started off because I state that offering to please your customers by offering them what they want. You state to only specialize in a few things. Maybe Admins or a mod can move the rest of the discussion over to this thread, so as to not have a hodgepodge of subjects in the one thread.

Now back to your last reply…

Multi truck company IS a common term. It is not meaningless. It describes a company that runs more than two trucks, everyday, producing cash flow. Not one or two on the road with backup equipment setting at the shop… The difference is the LEVEL at which a company is. These are the real players in the business world. They know how to make money consistently.

Now, you are the salesman. Great. Now you know that your company is not sellable as a product. I say this because HOW can you start a company, if you never know WHAT exactly is the end game (aka, exit strategy). Someday you will want to retire, pursue other interests, or start a new venture. Your company is worth market value of your equipment and what ever little else someone would pay you for your client list.
Other, forward thinking, growth focused businesses, NEVER rely on the owner to keep the machine running, nor does one or two employees, make or break a business. A well run business, is ALWAYS looking for the right people. Even if they currently don’t have a opening. So, your presumption that if your salesman dies, so do your sales until he is replaced, is not a really thought out answer.

It’s all about systems. EVERY franchise has systems. Every one. Every well run and growing business, has systems.

You have been at this for 11 years. I think that is great, especially, if YOU are completely happy with your business. I certainly have not been trying to tell you, that you’re all wrong. But I can see, you have no exit strategy. I think that is sad. Lots of small businesses without one too. I see lots of guys across the country find out what I have told you. They get hurt, sick, or too old to do the work anymore, and they realize they are lucky to get a fair price out of their equipment. It’s sad for them and I refuse to let my business end up the same way. There is a solution, and you have to want it. Simple as that.

Here is a simple question Steve… Please tell me what your business does. I will be happy to tell you what mine does.

As to the Cintas’s debacle… If someone called you and said “XYZ will clean my windows at my house for 50 bucks, will you?” You wouldn’t waste time with them either. I am sure if you actually called them, they got the gist you were not really someone looking to pay what they would want to do what you were asking. The fact is, companies like Cintas’s ARE cross selling services because many businesses are preferring to deal with ONE company. To cut ONE check. To get ONE bid.
What do uniforms and floor matts have to do with janitorial cleaning? Nothing. So are they REALLY focused? That’s a matter of opinion. Why do you think many janitorial companies ALSO offer window cleaning?

I am not saying you should do anything and everything, but if it’s profit, and it conveniences your client, why are YOU letting it go so someone else can market to them and potentially end up taking your client? You need no degree to clean windows, and the skills it takes tends to be a short learning curve.

First, I don’t know why I am getting involved in this debate BUT i want to comment on this statement.

You asked, “why are you letting it (additional work like picking up dog poop) go so someone else can market to them and potentially end up taking your client?”. Why are you paranoid? The idea that you will lose clients because you don’t groom the dog and iron a customers clothes is far fetched.

And while you are right that people have the ability to clean their own windows they also have the ability to clean their own house, car and a list of other things. We are a part of the service industry and our sector is a luxury for the most part and thats why when the economy tanks janitorial in general is cut.

The reason is NOT paranoia. It is about capturing ALL dollars. Being the “go to” firm.
If you are doing things right, you have Rappaport, trust built, and the client’s confidence. You SHOULD want to be the company that solves their problems. That does NOT mean YOU have to do all that work. You should have a EXCELLENT and trustworthy network, OR subcontractors that CAN do this work for you.

Even in a economy that is crap, people still eat out. People still see movies. People still call the mechanic, the electrician, and the plumber. IF you think a crap economy means people stop getting windows cleaned, your competition has steam rolled you and you never saw it coming.

What I am doing is not arguing. I am presenting a better way. Not everyone will see it. Doesn’t really matter to me. But for the ones that do, I hope I can help some way to making their lives better.

I realize not everyone will agree with me. But then, not every business is successful either. I certainly don’t wish failure on anyone. Not my intent.

Is it February already?

Sure feels like it bud. But this mindblown guy’s posts have reminded me of the likes of JKim and Ben… and who was that arrogant whacko carpet cleaning tool who thought he could sh!t chocolate ice cream?

You are presenting a way that is better for you, in your business, and in your opinion.
In my opinion, a lot of people(customers, and business owners) don’t like the jack of all trades, master of none approach. Some people don’t want to spend their time wrangling contractors. What you are talking about is property managing, and you may find more people willing to agree with you on a forum for property managers.

2013 World Series Champion
Boston Red Sox

Hahaha nice.

I’m sure I come across as a tool to people at times but the logic that people spew sometimes is retarded (this is in my own opinion and I can’t stress that enough).

I immediately regretted posting to this thread and further regretted it when I threw up a little in my mouth.

Sure. I mean there is no shining example anywhere of business that cross sells, that seals the customer in for everything right.
That Sam Walton was a complete goober. No one goes to a store for anything other than groceries, right? I’m sure if he had been a success, he would have had billions to start. I’m sure he never started in a meager place like almost everyone here.

I digress… I can see, no one here want to talk about business. I guess this is the place to talk about squeegee rubber, handles, and what the new WF pole can do for you. I guess the part that makes you money (marketing) and building any sort of wealth is unwelcome talk. Like most other forums, looks like a lot of fluff. Then we have the forum tough guys, like buddyo that prefer to spend their time talking smack and acting tough.

I’ll not waste my time anymore, talking about this meaningless stuff. :slight_smile:

hey, i like to talk about biz!
i think your points about having an end game, implementing systems and hiring great people are spot-on.
i think your ideas about diversification are correct in principle, but you’ve perhaps taken it to a bit of an extreme. if you want to provide a dozen services so you can “capture ALL the DOLLARS” you can, go for it. but it’s not necessary to go that far in order to have a profitable business. a few different services that you do really well is all it takes.
…you site Wal-Mart as an example, i’ll site Starbucks. totally different approaches, but each is massively successful in it’s own way.

also, what is your opinion of squeegee rubber?

oh yeah… and if you really want to talk biz “in the proper forum” you should consider joining WCRA so you can enter the private forum- that’s where it goes down 'round here.

http://www.thewcra.com/sign-up-now.html

Does it actually get used now?

Was hardly used when i was a member…

[MENTION=37601]freemind[/MENTION]

There is plenty of those that want to talk biz and marketing. However the majority of us here are sole traders or one/two truck operators.

Most of those do windows for the love of the job, and have no interest in expanding operations outside what is comfortable and/or enjoyable to them.

If you are a multi truck operation and you are the manager of the business, sitting in the office (not a operator) then perhaps you dont care about what type of work you take on and you like dealing with other sub-contractors/staff and their issues and problems, and you want to become one of those multi faceted operations chasing any and every $$$ and every cents no matter how small …

personally… no thanks.

There is a lot of talk about business here. Some is smart, much of it is focused, but frequently each owner has a different focus than ours. Smack talk, silliness, and even some foolishness is tolerated here, and all happens daily. There are also some really smart discussions. But condescension will never accomplish much, and is usually called-out.

I never said YOU have to personally provide every service. Ever heard of the phrase “together we stand, divided we fall”? Networking with the RIGHT people. If you have employees, then you are using the “C” employees to do the pooper scooping. Make those unprofitable employees turn a profit.

You spent all that time building trust, why let it go to waste? Why would you not want to be the company on their minds frequently?

I have thought about joining WCRA, but I see no benefits for me personally. I have NO DOUBT it is great, but I don’t think at this point it will give me anything that I don’t already have. No offense intended to WCRA. I’m not new to business, nor do I need help with marketing copy.

I’m not trying to convince anyone they should become the next franchise. If you are content being a S/P, then its all good. However, if you live life day to day, and do not plan for an exit, you will be sorely screwed in the end. Planning is a major part of owning a business. You can’t think about just today or tomorrow. You have to think in terms of YEARS.

Which is precisely why most guys that market, convince themselves this or that doesn’t work. They don’t see down the road. They expect immediate and overwhelming results. Not how it works. Not how you should plan your business out either.

I never said you SHOULDNT be that kind of biz. You just don’t have to be. By your rational, Starbucks has a poor strategy because they aren’t selling groceries and tires.

Just because you aren’t pimping a bunch of other services (whether they are provided by you or someone in your “network”) doesn’t mean you are letting the good will you’ve created go to waste. It may just mean you choose to narrow your focus to what you know best. Nothing wrong with that.

Really?

I’m not a maid, a dog shit picker upper, or an interior decorator.

At my house I have to be those things, why would I want to do those at work? It’s good to offer services, but people tend to look for similar services by one contractor.

Will I bring the newspaper to my customers if I see it their driveway while I’m pulling? Yup! Will I hand deliver the paper to their neighbors in hopes I can get a tip? Nope!

Will I try and upsell a gutter cleaning while on the job doing windows? You bet! Will I offer a price for exterior window cleaning when I do a house wash? Every time!

If I have a little giant inside the house and the homeowner asks if I can dust one ceiling fan off will I do it? Yes sir! Will I charge them for that one fan that took barely 5 minutes of my time, nope. Things like that a customer sees and most of the time appreciates.

Personally I like to offer a premium service with outstanding results and amazing customer service and satisfaction.

Are you going to offer to walk their dogs too? Might as well see if they need an oil change too since you’re cleaning windows in the garage. Maybe you noticed their shed out back has a lot of junk in it and you offer to clean it out since you’re already there?

Be a master at your craft and offer superior add on services that compliment your business model. If your business model is property management then go be a property manager, not a window cleaner/power washer/carpet cleaner/gutter wander/dogshit picker upper/dog walker/cat groomer/dog whisperer/lawn care tech/mechanic/chef

Mike Radzik
Pro Window Cleaning
Central Massachusetts

Sent from my iPhone using Window Cleaning Resource

Obviously you missed what I said Mike…

I never said YOU have to personally provide every service.

All of us have a choice of being a “Jack of all trades” or a “specialist in our trade” - I choose to be a specialist and let someone else pick up the poop. I explain to my customers the jack of all trades is also master of none

Yes they have missed your point about not doing it yourself, but these guys are obviously self or limited staff working biased owner/operators - not management biased…

They have no interest in dealing with outside multiple contractors/poor staff and issues that arises from them, and thats nothing to do with franchise/ing as you suggested earlier.

Personally i wouldn’t recommend someone in a “network” either if I cant trust them to do the job properly, so why would i contract them to do a job I will be ultimately responsible for in the eyes of the customer.

If a customer asks me to do something I don’t do (say pressure washing or gutter cleaning)… i say I have no experience and no insurance to do that job, you are best finding someone who is.

They see the full picture and appreciate the truth.

I’ll by all means advise who in my area they might like to look to, but i back that up with that they must check out their credentials to do the job properly.

I’ve seen and heard it many times - where a business owner who specialised in one area brings in outside contractors for another area who then mess up, and the business owner takes the flack. It’s widespread in the construction industry. That is why you get many multi person/truck companies who do everything - but then you have a back room staff of managers, who manage the different areas of the business to ensure cohesion - but then thats not my business model and i have no interest in being a manager or responsible for others work.

Why are we even responding to this guy?

how do we even know if he is a window cleaner?? No signature, no name and no credentials

True…

Going from the avatar, they have a pretty big business model using that logo! :wink: