Do you get ill at the thought of having to go out and “sell” your cleaning services? How do you prepare? Or maybe I should ask…DO you prepare?
Here are some common sales mistakes people make when selling their cleaning services.
1. Winging It. Some people think that since they’ve been doing this for a while they don’t need to prepare. On the flip side, some new cleaning business owners don’t prepare because they figure their passion for the business will carry them through. But failing to prepare isn’t going to fly with busy decision makers.
2. Diarrhea of the Mouth. Do you do most of the talking? If so, you’re missing an opportunity to connect with your prospect. Let them do most of the talking and show an interest in what they have to say.
3. No Knowledge of the Prospect. If you haven’t done your research on your prospect, they’ll figure it out right away. When they do, you’ll be quickly dismissed.
4. Going On About Your Service. People don’t care how great your cleaning service is. They only care about their own problems. Unless you address their problems, they’ll tune you right out.
5. Whoa! Slow Down! Don’t push too hard. If you try to rush the sale or throw too much information at your prospect they may get overwhelmed and pull back.
If any of these sound familiar, you might want to take a step back and think about the mistakes you may be making. But don’t let it get you down; rather, use this as an opportunity to practice and improve your selling skills.
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