I’m curious if anyone has adjusted their EDDM to acknowledge covid-19?
I’m inclined to stick with proven designs and messages used in the past, but thought I’d see what others are doing.
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I’m sticking with what has worked and responding as needed to any concerns or questions a potential customer may have about working in this present day environment.
Be careful what you put on your advertisements. Our company’s insurance agent said they would not insure us if COVID-19 is mentioned on our website or marketing material.
What was the reasoning for that?
Too much liability I suppose. My guess is they don’t want to pay out any money if we were to advertise that we get rid of Covid-19. Then someone or their family would sue us after we claimed to cleaned and killed off the virus, but they end up getting it and requiring an expensive hospital visit or passing away.
HAHAHA…That would make a great CNN Horror Flick - Window Cleaner infects family with plague that he claimed to cure. LOL
But first: the weather…
