There’s no way I’m hitting the same routes twice a month. Part of that is the expense, part of it is also the size of my opperation, but part of it is also potential customer fatigue.
I plan to hit my routes about once every 5 or 6 weeks for a total of three hits starting April 1st. Summer is slow so I don’t want to waste a mailing when people are on vacation. I also stagger my routes so they don’t all get the mailer at the same time.