Eddm Strategy

Marketing
1

Hey guys, I want your opinion on my Eddm marketing campaign I plan on doing after the winter. I have enough money for 10,000 eddm flyers. Here are my options

  1. send to 1,000 people 10x two times a month for 5 months
  2. send to 2,000 people 5x 1 time a month
  3. send to 3,000 people 3x 1 time a month
  4. print 5,000 flyers offering one service and 5,000 offering another and send to 1,000 people 10 times 2 times a month beginning of month send one service end of month send the other.

What do you think would be my best bet. I know more touches is key but is 1,000 people to low of a number?

2

Honestly, if I was getting ads twice a month for ten months, that’s a guaranteed way to have me not call you. Personal perspective, but that would be really annoying to me.

I’d think somewhere between options 2 and 3. 2,500 is a better number to break down if you’re getting 10,000 sent out.

Say, 2,500 people 1x a month for 4 months? I haven’t used an EDDM before, so someone else chime in. I’m just thinking from the perspective of a homeowner.

3

10,000 all at the same time. Timing is everything. And so is the right neighborhoods.

4

When would you consider the “right time”? Right before the beginning of the Spring season?

5

Yes. and also mailed so they get it on Friday and can look it over during the weekend.

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6

Doesn’t EDDM usually have better results with more repetition vs one big mailing ?

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7

That is what the Pros say…

8

Clever! I’m hoping to make enough this year that I can afford EDDM next year. Doing door hangers for now.

9

One of the reasons I got into EDDM was because I so hate doing door hangers…just freaking torture for me.
My first EDDM didn’t even have an offer on it, which didn’t dawn on me till some months later. I just wrote stuff about my business and still it paid for itself and more and is still paying because a few of those responses I still service.

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10

Your thread got me thinking about my own marketing efforts. While the thread below deals with flyers and not eddm, it has some insights I found useful.

My takeaway was to do a smaller number of fliers until you get it dialed in.

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