Email Marketing

So who uses email marketing in their window cleaning business? Im putting together a little project and would be interested in your opinions.

Do you use email marketing in your business?

Please answer the survey if you could. I would love to hear your thought on it…

used Mailchimp (sporadically) during 2010.

So far this year, I have sent out two small email blasts (to 2010 customers only) – one on March 5, the other on March 26. Both were attempts to stay in touch with current customers and go ahead and get them on the schedule.

You can click HERE to see the second email I sent out - got a pretty good response rate from it, actually.

We’ve been using icontact this spring with an ok response for the most part. Definitely a good way to stay in touch with our current customers. Sending out an e-mail blast every 4-5 weeks

You guys that are sending out email blasts.What kind of content are you putting in them. I am trying to keep in touch with my customers more often but using snail mail gets expensive when you have 550 previous customers.
Nick
In N Out Window and Gutter Cleaning, Seattle, WA 206-432-0025

We opened a Mail Chimp account a while back. Have been starting to input customers who allow us to send correspondence into the Chimp system. Designing the template has proved to be more of a challenge for me than I originally thought. I do think that it is a great way to reach out to your existing clients. We plan on gearing towards more of a news letter to our customers providing tips on cleaning mirrors, end table glass as well as educating them about hard water stains, shotgun fungus and the importance of a good gutter maintenance program etc… I am really excited about launching our first campaign.

We do a couple mail chimp emails a week between the companies… We have found thats its now easier and way quicker to do the email in photoshop and then just bring it in as images into mailchimp. I have been meaning to share some of our templates with WCRA members… Im going to try and hurry up and do that. Look for them very soon.

Chris, How is the response rate? I would guess pretty good. We have found that a lot of our clients prefer to communicate using email.

That would be so awesome!
I sent out an icontact e-mail around 5 today and put about 10 new people on the gutter cleaning list for nov/dec in 30 MINUTES. I wish everything I did was that easy.

I just started messing around with mail chimp today…Supposedly there is a way I can get it to pull a header from my website…Do you know how to make that happen Chris? Im just trying to make something that looks similar to my website and get some previous gutter customers on the schedule for the next month.

Is mail chimp better than constant contact?

It all depends on what were doing it follows the same pattern as direct physical mail. SOme are great some are bombs… And you have the same highs and lows, depending on time of year and day sent, day of the week, season etc…

Off the top of my head no… But its definitely possible I saw it in there.

At least 10,000 times better :slight_smile:

and I think its still free for under a thousand contacts.

The features, integrations and UI are just amazing.

Oh and I forgot to mention there tech support is out of this world. You can live chat with them and get any question / problem handled super quick.

Chris, would you mind sharing with us some of your experience with time of day, day of week and so on?

Watch this:

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We do a couple mail chimp emails a week between the companies… We have found thats its now easier and way quicker to do the email in photoshop and then just bring it in as images into mailchimp. I have been meaning to share some of our templates with WCRA members… Im going to try and hurry up and do that. Look for them very soon.

That’s why they always look so good. Looking forward to seeing the examples and templates on the WCRA downloads.

After reading what you said about Mailchimp I had better get into my account and learn how to use it.

Ive been having issues with designing an email in mailchimp. Its getting irritating. I start to input text and every time I go to the next step my work is gone.Bahhhh. Unfortunately I dont have Photoshop just Word and really cant afford to run out and buy it. Photoshiop is rather spendy.

bump. need help