We tested flat rate in one mailing route two years ago and our return was significantly higher than anything else (don’t have the numbers in front of me).
Last year we rolled it out city wide. Our stipulations:
- Homes built since 1970. Those old homes built before a/c have so many windows!
- No storms.
- No true-divides.
- Walk out basements bump you up to the next price.
If it’s over 3000 sq ft we do a custom bid.
It’s worked out great for us. Increased profitability, huge time savings, and a reduction in any sort of “haggling”. The price is what it is. What I tell people is 90% of out customers fit our pricing chart. Those are the only neighborhoods we advertise in. All of the conditions listed above are to protects us from the referrals that come in from outside of our target areas.
Of course, I always offer an on site estimate if they prefer. Only a couple ppl want that.
Another huge benefit for us: almost all of the phone calls are people that are pre-qualified. They know our price and they’re ready to schedule. Even the people whose homes don’t fit those criteria have kind of a base idea to go off of. It’s a start for them.
Now, we aren’t as big as some of you guys, and our market is quite a bit different (from what I’ve gathered), but I can say it has worked great for us. And, of course, soft washing is even easier to add In this way.
Flat rates have bought me more time from bidding and kept my schedule more
Full of what is really profitable.
If I could add one thing to really kaizen the whole process, it would be a responsibid spot on our website for custom home owners to use.
We’re working on refining our website (because it could really use some improvement), but it’s a work in process. Hard to keep up with everything, you know?
My advice: try it. Maybe pick one or two newer mailing route areas where you know what to expect, bump your price up a tad, and send out a card. Track it and see what happens.
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