Giving Proposals

What do you included in a large proposal, like a 4X a year account?

I was thinking?

Cover letter
Detail service
Service Agreement
Scratch Wavier
Service layout

What do you guys think anything i am missing?

I don’t normally provide quite that much information. When giving a RFP or RFQ, the agency will give you a copy of the specs and documentation to provide.

When dealing with a corporate customer, I give them a cover letter, detail summary of the service to be provided, the cost, and copies of my legals. I usually include a line that references can be provided upon request. I try to keep things simple and concise. If they like my proposal, we will work out all the details when preparing the agreement or contract.

I try to submit as few pages as I can. Sometimes, people won’t look for anything but the price at the first viewing