Gutter Cleaning Postcard

I’m looking for some feedback on this flier before I print and send. Thanks in advance.

Steve,
I think it looks great! Only thing I seen that stood out was the really low price…I know it says as low as…so it sounds like you would get some really good calls. Are you sending this to existing customers or just a campaign?

It looks good man. Any way you can update on how well it does?

+1. The price is crazy low. we charge $2.50 - $4.50 a foot. I think the flyer it’s self is awesome though.

I came up with the price for two reasons:

  1. we are a little slow and,

  2. When I saw Chris was offering the same thing for $199 (I think) I adjusted his New Jersey prices for our cost of living in Kentucky and then gave a discount. I could raise it to $175 but that would be max that I could be competitive at. Some companies here are doing 1 story homes for $80.00

I’ll be tracking it just by asking every customer that calls if they received it.

Updated:

I decided to go $199 since I also said “or less” and added some verbiage to the back.

Steve,
I think the post card is very well done. The “absolutely expires” is great and should motivate your potential clients.
Good luck with it and let us know how people respond.

I like the “Hurry!” and also the “absolutely”, very nice.

The headline isn’t as good as the offer line though.

What if you made the offer the headline, and the headline the subheading?

Just a thought.

Well, why should I call? Is the $199 a good deal? How much is it normally?

The “hurry offer ends” is negated by the fact that the offer itself is not
compelling.

Your sentences are too long and look even more menacing in a block
of dense text. Using words like “ills” loses me. I would rather see-

[B]“Are Your Gutters Sick?”[/B]

as the headline (on the back. Don’t be afraid to put one there too), then
go into the problems that may result.

I feel you will not get a good response the way it is now. There really
is no reason to call.

Would you please post one of your flyers, post cards, door hangers or even a business card. I would love to see what a true master pieces looks like. Tic toc tic toc tic toc… By the way, window cleaning flyer not a marketing flyer …tic toc tic toc…

I don’t post my ads. Ask Chris if he will post one of the ads he’s made
a lot of money from. (that I wrote for him)

Keep in mind that my advice is just advice, feel free not to take it. I am just
making my opinion as others do. (I know, I need to justify mine :rolleyes:)

I believe Kevin has “window cleaning” templates in his membership if you
are looking for something to use. (I could be wrong)

I have never seen you bring anything else to the table but criticism. If you want to help so much add one of you master pieces to the download section. .Chris and Alex don’t charge people to come to WCR. They are willing to pass on what they have learned over the years for FREE. I can understand trying to help someone out but it seems like all you do is put them down and point out the bad stuff and never mention anything about the good stuff. You mentioned Kevin, we all know that Kevin is a marketing god as well but if you look at Kevins post, he didn’t say anything negative. He gave advice and pointed out what he liked and didn’t. Now look at yours. ALL NEGATIVE. That’s all I’m saying.

Great postcard Steve, the only thing that I would change is the font size transitions, it is a little dizzying to me.

Dejay, I know for some reason you feel inferior or threatened by me
for some reason, don’t.

What is negative about my comments? Telling Steve to change things and
get a better response? I surely know Steve would not be upset.

[U]You[/U] take this personally. Don’t ever post anything if you can’t handle
reality. (rest assured I will never give an opinion on anything you post)

Sorry Steve about junking up your thread. I am done with this guy- forever

I got money to make.:rolleyes:

Hey everybody, thanks for the input, I’m going to work on the revisions today and re-post later. Please check back if you can and leave more feedback as I need to go to print early this week.

Major changes.

Thanks for the ideas guys! I re wrote much of it and I’m going with this one. I’m sending out 300 to regular customers next week. Of those 300 only about 10% have ever had us clean their gutters. I’ll let you know what response I get.

S.

I have to say that the “so beautiful yet so evil” concept is very creative…I may have to develop something of my own along those lines, too

Nice core concept.

Steve,
I liked the original, however your willingness to keep at it and improve on what you started with has shown with the final revision. You have inspired us to get started on one of our own to mail out using some of your ideas.
Thanks for sharing.

Well, I guess that I’m kind of in the trial and error mode. I figured I could revise forever but in the end I need them out by Nov. 10th so I had to pull the trigger now. Thanks for the help.

I was just cleaning out the office today and wanted to let you know that this postcard tanked. I sent out 300 to existing customers and got 4 jobs. one was a power wash job and two gutter cleaning jobs were only 60 bucks with the 30 off. Anyway, live and learn.

You got 4 jobs out of 300 flyers and you say the flyer tanked?? Umm…am I missing something here?:confused: