Especially if you are finding it hard to sell your window cleaning services to your local marketplace, and you sometimes feel like [I]you are trying to sell ice to Eskimos[/I], this will be a valuable exercise.
Here are a few methods that I believe have merit:
[INDENT]Fun shaped ice-cubes for parties
Triple-purified for health reasons[/INDENT]
[INDENT]Preformed for quick and easy building
Colored for design variety, and light manipulation within the igloo living space
Preformed for a variety of easy-to-assemble floorplans?
[INDENT]Life-sized rainforest animals, like tigers, elephants, and giraffes (bring the rainforest to your arctic home)
Figurines for interior decoration[/INDENT]
Cool exercise Kevin! I recently actually took some advice and took a step back to try and see my
Would it be ok if I repost this to my blog? I’ll give you link credit of course, if so which URL(s) do you want the link to go to? I’ll bloke quote it to so no need to worry of duplicate content either.
Marketing our own services can be difficult because we tend to see our selves through entirely different lenses than our customers do.
For me Paul it was a great example of selling to people who already have the ability or resources to do the service themselves.
The people I sell to have the money to buy the products and do what I do (maybe not as well) but I can by thinking outside the box get them to part w/ their money to pay me to do that work instead. I do this by selling them on the idea that they are to busy or it’s to dangerous for them, etc.
Eskimos may not have the time to (or equipment) to make ice sculptures or anhy of the other suggestions Kevin proposed. You might not have seen the benefit to his post but many of us did. Differing perspectives I guess.