How often does your “average” customer use your services?
Lets just stick to windows/gutters to keep it simple
This is on my brain this morning as I send out our last batch of re peat customer cards for resi gutter cleaning.
does anyone use specific methods or customer education to get clients to use services on a more frequent basis
Windows 4x year
Gutters 2x year
I guess it depends
Leaves fall bout once a year so I’m sure most would be yearly gutter cleaning.
When I lived on the coast I had quarterly window cleanings due to the salty air.
Moving back to central tejas I have my yearly " spring cleaners" and " holiday cleanings".
And I have a few that just like clean windows and do it every six months.
For me I have found trying to talk/sell more window cleanin services is hard.
I just listen to WHY they are getting their windows cleaned ( believe me they will tell you without much prodding) and make adjustments to my soft sell.
I have found that once I sell a back end to them ( softwash, carpet cleaning, ect) it’s easyer to get them to agree to window cleaning.
I always get a email address to send a Hello note
Pax
Wow! An average 1x per year around here. Windows
Johnny boy is a beast.
[MENTION=5633]AllWashedUp[/MENTION]
john, what are you doing differently to educate customers to use your service more frequently ?
… Besides only cleaning $5 million houses 
I’ll send you a Vox whenever I get to a stopping point. Just heading inside. This house is only a $200,000 home 
50% are twice a year windows and twice a year power washing and then before the summer I do their summer homes-so 50% are really 3x a year. And the other 50% of my business is once a year. I just started doing gutters so ill let you know how that goes when the seasons over.
slumming it to today john…lol
for me:
Residential windows 2x
Gutters 1x
storefronts average 1x a month
I would also love to know how the “Monster Mansion Killer” does it 4x a year… [MENTION=5633]AllWashedUp[/MENTION].
I think he is one of those guys that can sell sand in a desert
Or
Is it like selling crack to a fiend?
No that’s an easy sell.
I would have to assume if your friends is a crack user, that would be a pretty easy sale…
Residential windows- 1x/yr.
Storefront betw. every 2-4 wks.
Gutters 1x/yr.
PW- about every 3 yrs.
I don’t do any hard selling- yet!
residential window & gutter cleans once a year with a large handful of clients who prefer bi-annual on the window cleaning
Most homes go with one time a year some twice a year and some every two years. That’s the pattern I’ve noticed.
my residential customers are usually quarterly or every 6 months. some like it clean and some don’t want them dirty (if that makes any sense) I also have a lot of customers in areas that are developing a lot right now so they want me out every quarter until it slows down…
Window or gutter cleaning 1x - 2x per year
Huh. Oddly enough,my ‘average’ residential in no way reflects any customer I have…
Statisically, I average about bi-monthly. (I dont think I even have a bimonthly cusomer)
The number is skewed because I have a batch of monthys from April thru Oct.
Then I have a pile of quarterly, also some “spring,summer and fall.”
This is all wrapped up with monthly-year 'round customers.
[B]
EDIT[/B]: oops, I just looked… I DO have 3 bi-monthly residential accounts
What about storefront?
That’s a f-ing BEAUTIFUL thing!!!
