This is my second year in the window business and I’m wanting to contact all my residentials from last year to schedule for this year. What do you recommend I say?
send email, voice drop, send a letter, make a phone, just do it.
each has it’s own advantage/disadvantage. if you start at the beginning and eliminate those who have replied you reduce your cost
email cheap easy to track and for them to repond to - if they see it
voice drop low cost most will here it
snail mail they will see it, resonable cost
phone call - direct contact if you’re it’s just your time if your list gets large it gets pricier
I do a postcard reminder that I designed, every six months until I feel like that’s enough.
The card tells them the date of their last cleaning and asks them if it’s time to do it again.
I only take repeat customers so I always leave a job with a job. However it took me about 6 years to get to a point where if I turn down a customer that only wants a clean one time I can still stay afloat with my repeats. Now everyone that calls me knows there on repeat if they want me. It’s not a contract but an agreement on frequency.
Hey this is a great question. Because my customer base is very small and mostly older , I do phone follow ups.
The latest wcr nation podcast has some great tips around this topic. Stream episode Tips for Current Customers | WCR Nation EP 248 | A Window Cleaning Podcast by WindowCleaner podcast | Listen online for free on SoundCloud
@Denver13 your must book two services is brilliant. I’m excited to try it once my business is more stable.
I carry an iPad with me and at the end if the job I schedule the next cleaning. This has greatly increased repeat business.
Minimum every 6 months. How I explain it to people is hey I’m an owner-operated business and I found what makes me and my customers happier is if I service the same few hundred people on a reoccurring basis instead of trying to service everybody with employees that come and go. Nobody wants to hear a contract or you have to sign up or commitment It’s just hey I want relationships in my business and people view it as a good thing. Like oh this guy wants to be committed to me and I’m one of select hundreds of people as opposed to sign here at the bottom and there’s a $65 cancellation blah blah blah