We just got this in the email box todoy. Still a chance to get it.
“THANK YOU FOR THE ESTIMATE. HONELTLY, WE THOUGHT IT WAS A LITTLE HIGH. WE HAD THE SERVCIE DONE A COUPLE OF YEARS AGO AND IT WAS MUCH LESS. THOUGHT THAT I WOULD CALL THAT COMPANY TO CHECK THEIR RATE. JUST HAVE NOT TAKEN THE TIME TO PULL THAT OLD INVOICE. WILL KEEP YOU POSTED, THANK YOU SO MUCH FOR THE TIMELY RESPONSE . HAVE A GREAT DAY !!”
If you want good clean oats, you must expect to pay a fair price. But if you can do with oats that have already been through the horse, they come cheaper…Grandpa Bee
I would inquire about the other company. What was there price? How long ago was it done? What did they do for the cost? WHere they satisfied with the job?
They where obviously not impressed with the other company or they would take the time to pull the invoice and call them rather than get another estimate.
I would inquire about the other company and the job they did and then re-emphasize the benefit of using your service at a higher rate and if you are convincing then they might do the job. As it stands right now they are comparing your service to another service and price but you don’t know what they are comparing you to. If would make it easier to sell the job if you knew what they where comparing you to.
I have had customers do the same thing to me and when I ask for the information on the other company they quickly dropped the argument and scheduled. They where obviously just trying to intimidate me into dropping my price and they where bluffing about calling the other company. When I called their bluff they changed their tone.
I get those responses on occasion and my response really depends on the person. Humans tend to be inquisitive so I don’t mind those people respond in that type of manner.
If I get a good vibe from them and they still don’t book I will sent them a gift card for a free cup of coffee.
if they are just being difficult or I get a bad vibe I just wish them the best and ask them to keep me in mind if something changes in the future.
After 17 years of dealing with people not whole lot irritates or stuns me.
There’s a Kroger’s nearby you that is the first place I ever encountered Aunt Millie’s bread. Sure, it’s a little pricier than other loaves on the shelf. But, for me, the quality of their product is just about beyond description.
The price of bread is the price of bread. Plain and simple.
Don’t worry about not everyone buying what you’re providing. Just concentrate on providing a quality that is just about beyond description.
Buying them a cup of coffee is a great idea. Has that ever prompted a call back, either to thank you or to schedule? Even if they don’t call you, I have to think you’ve made a huge positive impression on them.
Unfortunately it does not work on every occasion. It typically pays off later because by the time they get the card they have already hired someone but I can remember one occasion when they didn’t hire me but referred me to their friends instead of their actual window cleaner.
My goal is to leave them with a positive view of my company regardless of their decision. In these cases it takes time for a payoff.
I wrote this article (i just started the blog and its pretty interesting) on my website and i think it nails the two things most people want or look for in a residential window cleaner. I think that commercial properties look for the same but money often times is the major key.
[COLOR=#333333]Your faced with a price objection. The client has a perceived value of what clean windows are worth to her. Obviously, your out of the range with what she feels comfortable paying.
My opinion:
Don’t talk about why your company is so awesome. It won’t make a difference. [/COLOR][U][COLOR=#333333]Your prospect has only voiced an objection about the cost of the window cleanign service.[/COLOR][/U][COLOR=#333333] Not quality or insurance or anything else you may think of.
[/COLOR][COLOR=#333333]
[/COLOR][COLOR=#333333]2) Identify [/COLOR][COLOR=#333333]what her definitions of ‘little higher’ and ‘much less’ mean? Are we talking $40 or $80?
[/COLOR][COLOR=#333333]
Now you understand her perceived value and want kind of monetary difference you have to work with.
Provide a scope of work that will cater to her perceived value.
4a) I would do this by trying to adding even more $$$ to the service which would result in a higher overall price but may balance out her perceived value of just the window cleaning. You[/COLOR][COLOR=#333333] can find additional pain points with additional perceived value and get even more money out of her. [/COLOR][COLOR=#333333](Pressure Washing, House Washing, Gutters, e.t.c.)
4b) What I recomend for you: Once you know the number in her head. Offer to do what you can do for that amount + $25.00. Eliminate the level of service or skip windows nobody ever looks out of. This will lower your cost and put you closer to the value she has in mind.
[/COLOR][COLOR=#333333]You get 1 phone call to determine what her number is, match her perceived value and schedule a service. If you hang up without scheduling she will likely continue to shop around. There is ALWAYS a lower price out there and our consumers know that.
I just had a potential customer text me back saying that he is having his previous window cleaner do the gutters for $100.00 for a 3500 sg foot 2 story home which will require some 32 ft ladder work. That’s crazy. My one story minimum is $125.00
But of coare. I just sent 320 postcards to my gutter cleaning customer list. They will hit Saturday and Monday the phone will ring off the hook. I will let the low ballers take the low priced work and I will spend my time doing work that pays well.