After taking a look at your site I think you missed defining your strategy prior to publishing. Please don’t be offended. It’s a common mistake – the “shotgun” approach. You need to identify and hit some bulleyes. First you define your strategy, and then you create the site to hit the targets you’ve defined.
What areas, cities and towns are you seeking to target? What search terms are you trying to rank? What services do you offer and what search term is someone on Google going to enter in order to find your page? This is the short list but once you’ve defined these items then you create each page on your site to target these. Each page, each graphic and the accompanying text should be designed specifically to grab one to three search terms for a specific geographic area.
Don’t forget that you offer professional window cleaning. The fact that it’s ‘green’ may be a plus for many but it’s completely inconsequential unless they can find your website first.
Graphics are necessary to create an attractive page. No one will pay any attention to a webpage that has no graphics no matter how compelling or well written the content (text) may be. Having said that, don’t forget that the second purpose of using a graphic is to draw attention to the accompanying text. This is where you have an opportunity to ‘sell’ and to place the keyword phrases you’re trying to target with that page. You have some nice graphics and a nice layout but definitely add more content (text).
You’re using your keywords meta tag to name some of the terms you should be using in your title and description meta tags. The keywords meta tag is useless. Search engines don’t use it anymore. If you take a look at my main monterey window cleaning site you’ll see that there’s no keyword meta tags used anywhere on the site yet I have, as of this morning, 757 top ten listings targeting 83 keyword phrases on Google, Bing and Yahoo!.
This morning on Google, searching for monterey awning cleaning, my primary site (above) is #’s 1, 2 and 3. #’s 4 and 5 reference my site from other business listing sites and #10 is my secondary clean windows site that I use to help keep the riffraff off of page one.
Make note of hit #’s 4 and 5. Use Bing business listings, Yahoo! Local, Google places, insider pages.com, merchant circle.com, yelp, angie’s list (free), etc., to get your site out there and ask for references. Ask your clients go online and leave reviews of their experience with your company.
I’ve emailed you an example what the title and description meta tags on your landing page might be. For some reason the forum here wouldn’t allow those lines of text.
Here on the Monterey Peninsula there are five cities that are my primary market. Monterey, Carmel, Carmel Valley, Pebble Beach and Pacific Grove. There are also some other towns, Marina, Seaside, Toro Park, etc., but the first five I listed are the primary focus of my internet marketing campaign. All of my search engines results are organic, I don’t pay for any of them.
There’s a wealth of free information about internet marketing and search engine optimization on the web and it is absolutely worth your time to become knowledgeable. If you’re not willing to do that or you simply don’t have the time then pay a professional to do it but be ready to spend some money. Effective internet marketing isn’t cheap. For example, to put a website like yours on page 1 in your market wihin 90 days, my fee would be about $11K then $300 a month to keep it there. So, like I said, it’s worth the time you have to invest in order to become proficient.
Internet marketing is the single most cost effective means of advertising that exists but, like any advertising campaign, unless it’s effective it doesn’t produce.
Hope some of these suggestions point you in the right direction. Best wishes for a happy and profitable 2012.
thanks for mentioning that.
