How important do you feel a marketing plan is? Do you actually go through the process of writing one?
That depends on how successful you want to be.
If you want to be successful, you (I’m using the word you in the general sense) need to look at what other successful people are doing.
Chris is great example, he has built a multi million dollar window cleaning company in a very short time, do you think he did so haphazardly, or do you think he had a predetermined plan?
The old chliche, If you fail to plan you plan to fail is true.
