I have been putting these together for a while now (in all of my spare time). I am trying to get them shined up for mail out and door to door distribution begining mid-January. The first 100 of each are going to a group of leads from a lead service. I will mail them 3 1/2 weeks apart. My goal is to get my business name in their minds, possibly more than one person per household.
Take a look and tell me what you think about them all.
Please also use what you like for your own needs (unless you are a competitor of mine). I used Microsoft Publisher and Clipart to design these. I think my favorite is the Secret Post Card. I think it has all of the necessary elements and a really neat message.
I think all 4 post cards are real attention getters, you should do well with these post cards. My favorite is the 3rd post card that will get them thinking
On the “secret one”, I think the front is good, but the back would be more powerful if it was less obvious, and only had a URL.
Esentially, the front has said “Hey - look at the back!”
and the back says “Hey, we wash windows and you can save $35 and this woman names Sue recommends this company for these reasons.”
Essentially, the only thing motivating the recipient to visit the website or to call is “Call now to find out what it is, we promise you won’t be disappointed”
But you haven’t given them a good enough reason to be enamored by this offer, in my opinion.
It would be more effective to make these the testimonials:
“I couldn’t believe my ears when Bert explained what they could do for me.” -Sue M, Anywhere St, Argyle, client since Dec 2008
“At first, I thought it was a joke, but it’s quite real, I assure you.”
Dale H, Main Street, Argyle, client since Nov 2007
“Make sure you ask for Bert, and make sure you’re sitting down when you call him!” - Betty G, Ronson Avenue, Argyle, client since Sep 2008
I’d also add some more text about how dangerous it is, and how horrible it would be if they tried to get up on a ladder to clean them, and one little slip resulted in them breaking their back and losing months of mobility and income, and experiencing terrible pain!!
Thank you Kevin. I am trying to put to work the ideas in your book, as well as the thoughts in Paul’s ebook, and still keep some of my own creativity. Its not that easy. I have zero background in this type of thing. But I enjoy making these. I really like your tweaks for the cards. I’ll resubmit for further critism at a later time. Thanks folks for replying. Keep 'em coming.
In this case, yes, ONLY because you’re playing the mystery card.
If you tell too much of the story, the mystery is gone.
Curiosity is the most powerful psychological trigger, according to the Master of Psychological Triggers, Joe Sugarman. (he’s earned around half a billion dollars from his ad genius).
In other words, it didn’t just kill the cat, it also makes people do what we ask them to do.
That’s why your concept is awesome, it just needs to be a little less obvious to get people to visit the webpage (better than calling, I think).
And put a brief video on that webpage, explaining the mystery promotion, and all the reasons why they need it/want it/will love it.
Bert, this is a unique tool that you’ve come up with, so it requires a uniquely different approach, but I understand why you’re wondering about my suggestion here, because I heavily and specifically push that other stuff in my book.
You could still incorporate a “Call to Action” that pushes them to visit the website before a specific impending deadline, for sure, in a little line below or above the URL.
The offer is the secret message that they MUST learn now, and visit the website to learn.
Again, this is an “exception to the rule” sort of.
In reality, its the 1st part of a 2-part marketing campaign, with the webpage (the 2nd part) holding all the other cards, and completing the pitch with specifics.
Ok. Kevin. I thought that is what you meant. I just didn’t want to assume and get it totally wrong. But I do see your point about this being a two part idea. I need to get busy and film the video and put together another site.
