Anyone use any form of radio advertising? I have a meeting with a rep next week. I have a feeling it will be too expensive. I also feel you would have to advertise for a long time to make it “stick”. What do you guys/gals think
I wouldn’t do it, but that just me.
I did for a short time. I worked a deal where I would pay a small fee and trade my service with the talk radio host. He would then talk about my company live on the air. It worked okay but I only made what I put in. The crap part was the house that I cleaned was a nightmare of a mess.
[B]I feel that most of my target niche doesn’t listen to radio anymore.
Most high income folks have other things to do: run a business, go on vacation, etc.
Investing in perhaps expensive radio advertising will get you (at best) a couple of decent homes. And maybe not real clean ones at that.
If it’s music in the car, they have ipods or satellite radio.
And, if they did hear the radio every now and then, what are the odds they’ll get a chance to hear [I]your[/I] ad ?
All and all, I don’t feel the return on investment is good.[/B]
I tried it once w/ no response. It was 15 ads each on 3 different stations over a week and it ran $150. The problem was I had no control over when the spots aired so they could have run them at 3am for all I knew.
Thanks for the responses. Tony, did you get to catch(hear) any of your ads. At that price it almost seems like its worth it to give it a shot. How long were the ads? 30/60 seconds? I was going to cancel the meeting, but i am now curious on the price.
It was a rather generic 30 second ad that they played for me over the phone. I’d spend the money on direct mailers. You could send over 100 of them for less and get a higher response and target the demographic far more than a radio spot.
Yes, I have done it too, but I already posted about it so if you want to hear the ads you can check them out on my post. http://www.windowcleaner.com/vBulletin/showthread.php5?t=4088
I think it depends on your budget. I love this little radio station out on Long Island.
They charge $16.00 for a 30-sec spot or $22.00 for a 60-second spot.
But how many times can you do this ?
IF you were to spend $1000 & ran it for a month, at $22 a spot, your ad would run
12 times a week. That’s not a lot when there are 900 60-seconds spots during daylight hours per day or 4500 per buisness week.
WLNG AM FM RADIO STATION
23 REDWOOD RD
SAG HARBOR, NY 11963-2639
631-725-5836
Carl Slicer, from Vernon, CT
