Anyone ever try ads on score cards. I am being asked to buy in to a printing of 10,000 cards (one years worth) for a local country club. Cost = $195
Anyone try this?
at that price id say go for it. just make sure you can track its effectiveness
I know that my 2 cents may only be worth that Steve, you ARE the man. BUT-
It may work out if you ad is really well thought out to where it was so rememberable people would have to call.
I sponsored a hole at the KOGO golf Classic in 2008, and did the whole raffle thing, with fliers, gift cards, gift certificates etc…
When a person won a free window cleaning at the home or business of their choice, they never even called to get the free cleaning.
This was at Morgan Run Country Club in a rich area of San Diego. Of course, my marketing peices were horrible…and these people were big players. Must have seen my stuff and really laughed inside. There were 2 marketing firms attending the tournament!
If I could do it all over again, I would put it out for advice too because it is on a scorecard that maybe people will throw away?
Steve,
Is there a way that you could get in contact with a company that has been on the card before with this golf course to see if it was worth the $$.
Steven
The response will be little to none, no matter how well thought out the
ad is.
That said, what is the typical golfer there? (Myth- all golfers are wealthy).
If you managed to get 3 big jobs out of it I would find that worth it. More
so if you think about lifetime value of a customer.
Just one $500 job twice per year = 1000. Over 3 years that = $3000
You will need a offer on the card to get anything. (yep, the wealthy respond
well to good deals, aka a reason)
Make sure your name is not the biggest and boldest part of the card or
kiss that $200 and possible thousands goodbye.
You don’t have any room on that ad- use it wisely.
Hey Paul, good to see you back. Some good things to think about, thanks for the input. I was really seeing this as more of a “reminder” as a lot of my customers (the ladies) play at this course and they seem to always be losing my phone number. That was my primary reason. I figured it also might help the word of mouth, you know “call that guy on the scorecard we use” type of thing.
If that’s what you’re after then maybe some magnetic business cards or pens would be money better spent.
Ok guys i am thinking of advertising in this booklet that will be for a golf course. I can either be on a specific page of a single hole (example Pg 10-11) or I can be one of two ads on the score card (pg 54-55)
here is the layout of the book media - Powered by aXmag
Thoughts?
35k rounds of golf every year and the course is located in the wealthiest community in the metro
The CC I work at doesn’t have advertising on the cards. I’d go for it.
Make it a special offer.
