Hi all! Recently I changed the name of my business and business structure to Restore Cleaning LLC. I went with 99 designs to do the logo for like 300 bucks but was worth it imo. Now is your chance to help me out, if you would kindly click on the link below and leave comments I would very much appreciate it. Thank you.
So several of the logo designs have a PW Wand incorporated. Then there is one with a small squeegee incorporated in the wording. Two very different messages are interpreted as your truck drives by and grandma Smith has about 2.25 seconds to glance at it. One logo says: We Power Wash. One logo says: We clean windows. Do you do both ? Obviously. But not by looking at the logo. Your logo doesn’t have to specifically convey all of your services, but by the same token, you don’t want people to glance at a logo, and in their mind exclude a service either. Just a thought. Good luck and share with us your final design.
They are neat and clean but keep them very simple ( not too busy )
When I hired a commercial artist to create my logo, I gave her two instructions: No squeegee and no pane of glass. I didn’t want anything predictably obvious and I didn’t want my logo to look like anybody else’s.
On another related note: I’m not surprised to see clipart used by do-it-yourself company owners but I’m constantly amazed to see logos designed by “professional” artists use the same clipart that any of us can find online.
The purpose of a logo is not to communicate what we do. It is to identify who we are. Apple, McDonald’s and Nike, to name only a few, all have logos that do not tell us what they do. We can’t match their advertising budgets but we can learn from what they do.