What is your average CPC and CPA across different platforms?

Trying to price out the marketing side of our new window cleaning biz before we jump headfirst into it. We plan on using contractors who will receive the majority of the pay for the job, so we need to make sure our marketing cost assumptions are accurate to start…

Specifically, I was curious what your cost per conversion/cost per acquisition is for some common platforms:

Door Hangers
Door to Door

Also, would be interested to know which methods work best for you?

And what your overall acquisition rate is from leads?

And would it be better to provide an instant estimate calculator on our site like Thumbtack does or have everyone have to call/text?

I appreciate any responses… really want to do due diligence here :slight_smile: