What is your USP?

Conversation
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I was just reading another topic here and USP came up. I also hear it frequently on the WCR Nation Podcast. I don’t really have one, is this something you keep to yourself or would mind sharing.

About me: First year real business (Did it for a summer as a student but didn’t push it). Ex-military in a military town. I don’t know if being a veteran owned business is a USP, but I don’t really push it either, I didn’t fight any wars or spend decades in the military.

USPs I’ve Considered:

Green- Electric car, WFP (no chemicals), Environmentally friendly soaps for trad.

Real Estate Driven- make connections with all the realtors and keep my schedule open for last minute listings.

Short term rentals- high end air bnbs turnovers

Route only- build a route, reduce costs, streamline, cut squeegee channels for jobs, have them laid out to straight pull as much as possible.

High End Resi Route (Splash and dash package)- High end multi million dollar houses on the water, monthly WFP cleaning for much lower price than a typical semi annual cleaning.

Exterior cleaning maintence- Monthly payment plan, includes 2 window cleanings (Spring/fall), gutter cleaning, Maybe exterior wash but I’m not there yet.

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Paperless *
Quality
Care

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  • highest rated in my town
  • specialized (power washing and window cleaning only - no storefronts, no storm windows, no long list of add-ons)
  • solo operator (quality control and trustworthiness are built in to my business structure)
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The solo op is real. No employee cares like the owner.

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What is USP??

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Unique Selling Proposition.

Essentially, what sets you apart from your competitors?

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Oh thank you. I have read many books, pod cast etc etc. and have never heard that acronym until recently. Now I’m seeing and hearing it everywhere. Tried google but I got weird urban answers haha!!

Makes a lot of sense. Thank you again. Good information to read.

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If you don’t mind me asking, what do you make as a solo operator? I’m about to be that in 6 months.

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my usp?

I’ll make your windows sparkle dawg

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I’ll PM you.

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Every company will make their windows sparkle, this is a given in the customers mind when they are shopping for window cleaning.

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Yeah, but will they call the customer Dawg in the process? That’s the real USP here…

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