Im looking at getting my flyers “hand delivered” to select neighborhoods and particular types of homes.
So what type of flyers do you feel work best ( as in get more interest from) on hand delivery?
Is it a case of BIG grabs the attention, or does size of the flyers not really matter and its the message that grabs?
Sorry UK member here so im considering small (a6 - 105mm x 148mm) or large (a5 148mm x 210mm)
Well Ive tried several different sizes and in my experience bigger is better. I use almost exclusively 8.5x11 inch flyers.
I ran the same ad and two different sizes earlier this year 4x6 and 8.5x11. printed 10k each and hand delivered to different neighborhoods. The bigger had over a 50% more calls then the smaller one.
Ok, so admittedly I havent done many fliers and not a single EDDM piece yet, but i did do 2K door hangers in 2 separate runs this fall.
First one,
11.5x6, lots of pizzazz and info.
0 calls
Second one,
8x4, REALLY sparsely designed, just the basic facts.
5X ROI and counting
I’m thinking it has to do with content (or lack thereof) rather than size.
Interesting about the detail of content - thanks…
I might have to rejig to lose some info…
Thanks for your insight… just as i thought… which is a pain (or pane…lol)
[MENTION=11646]ChrisG[/MENTION]
I figure bigger is better. More real-estate to explain your offer and present it in a nice way.
