I’m just wondering what residential marketing worked the best and what was not so great.when you first started? For a new guy just starting out. Thanks
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Volume is your friend. Get a large stack of fliers or door hangers and hit every house that fits in your ability and target range.
i.e. homeowners that hire professional lawn maintenance, pool service, house cleaners.
You can knock on each door if that is allowed in your community but it will slow you down. Just hit as many homes that fall into your criteria as you have the energy for. It’s really kind of a numbers game.
If, upon entering the property with your flier, you meet the homeowner then great them friendly/professional and explain who you are and what you have to offer. It is really that simple. It is not a high pressure sales job. Window cleaning, etc. is a service that is either wanted and needed or it simply is not. You can tell by the condition of the property if the homeowners even care about your chosen service.
Good luck.
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Im here in spokane washington, with alot of competition. I recomend going door to door, telling them who you are, what you do, and what you doing there. Besides the fact that this is free advertising. This will alow you to build a strong relationship with each and every costomer. Get them to love you, this will do a few this for you. 1. Getting them to love you will just about guarantee a costomer for a life time. 2. This will make it to where if your compitition is trying to underbid you to take the job. They will not be able to do so. Because you spent time with them. That leads me to number… 3. There are tons of houses they are not solicitied that offtin vs. Commercial/store front. 4. They will refer you to people, build a referal sheet for them to fill out after the job is done and have them hang on to it untail next time. Give them time to think and call people. Give them Little bit of a incentive to help you like a discount on theire next cleaning. 5. I can keep going there a few more things door to door soliciting will do for you vs. Marketing online or in other words haveing your costomers finding and coming to you. Hope this helps
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I think that’s a subjective question and would also depend on your budget.
For a new guy starting out I would suggest doing at least a little bit of everything to get your name out there. Once you start gaining customers and see what marketing efforts are working you can adjust accordingly.
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Mail outs. You have EDDM now, which we didn’t. My wife designed little postcards on Vistaprint (before we knew about the WCRA), put coupons on them, we bought a mailing list, and we mailed to it.
After we got jobs in the neighborhoods, we’d come back later that week and go to every house within a block or two with a little hand out.
Later we moved to EDDM.
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For me the best return on investment I ever got was vehicle signage, and the quickest return on investment was dropping flyers.
Starting out though you should do EVERYTHING your budget allows - do Facebook & twitter, do lawn signs, get work shirts printed up with your phone number and “Window Cleaner” real big on the back, drop flyers, look into cheap website options,… don’t miss a single trick!
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Thank you all for your help
This spring after I got frustrated from fruitlessly pounding the pavement I bought a huge bag of M&Ms with peanuts and zonked out watching NFL Network for a whole afternoon. Shortly after that I was super busy for almost 2 months. Not saying that is a tried and true method but it was fun!
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