I’ve found that I need to hone my marketing to a specific segment of the population in order to get quality results in job leads. My question is. Do you focus on targeting a certain segment of your market? Or is it not very import to you?
Ive always found targeting hit and miss.
Sometimes you go after a lot of rich people but they wont pay a lot of money for their windows to be cleaned in their big house. and then there are some poorer people who will pay more than the average.
I just look for clientèle that want someone they can build a professional but friendly relationship with, and stick with for years… and dont mind paying extra (compared to some cheaper guys in the market) for someone they can really trust.
How do you really market the above… there is no specific demographic. You just hope the wording on your website and flyers catches a tone with the right people.
Window cleaning, especially residential work, is truly a luxury service. I target areas where people can afford the service.
Very well said! Anyone with disposable income is considered a potential client.
Are those peanut m&m’s? I would sign up just to grab some of those to snack on
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This has been my experience, as well. We’ve had quite a few clients of late that I wouldn’t describe as wealthy, or even “well off”. Working class people who are more interested in getting dependable, high quality service rather than a bargain price. It has more to do with the mindset than the pocketbook, imo.
I agree that it really comes down to how your marketing efforts resonate with customers; having the right image and dialogue, so that people with this mindset say to themselves, “This is the company I want to do business with. If I can physically afford them, they’re hired!”
LOL, yep! Those and the red vines are the crowd favorite!
My target market has changed over the years but most recently my main target is business professionals between the ages of 35 and 65. Preferably the ones situated on the top floor of a corporate building with a corner office. I like to work these people every time I meet them. It’s fun to land these kinds of jobs because it gives a real sense of satisfaction… I’ve learned to narrow my focus to the exact people that make the decisions in a company.
Oh gaawd…
Here it comes…
Typical of this forum.
Pass by a neighborhood with signs that scream "neighborhood construction"
With tiny little homes you could whack for a simple rinsedown to get the dust/debris off.
- only to go chasing those “high end residential” who “can afford” me, that 50 other companies are soliciting.
Seriously, get over it…
- you don’t live there.
- it’s not YOUR house.
- [B]it’s NO REFLECTION on you.[/B]
Now here comes the non-specific argument of how much of a “marketing genius” you are…
targeting “rich neighborhoods.” :rolleyes:
How it’s your “specialty.”
Zzz…
Seriously, I love this forum, but there are a stack of you guys who are ‘killin me.’
Rich people don’t get rich by spending money… But I have found that if you want to focus on, say, commercial accounts it pays to find the guy at the top. That’s what I do. No guru marketing wiz. Just go in score the job and bang it out.
I try to target homes in better neighborhoods that obviously keep their properties up. You know, yard service, pool service, painting service. If a house has weed-borne yards, chipped paint peeling, and the yard looks like the owners do their own own/trim - pretty likely, even in great neighborhoods, they won’t be buying my services. Also, if there is a FOR SALE on the property, there is a real good chance they will use my services as they prepare the house for sale. Some middle class neighborhoods are hit and miss. I just look for the ones that are kept neat and trim. Bye the way, I do door hangers every few weeks too.
The rate you charge should be dictated by, and only by, [U]YOUR[/U] business needs. It should make no difference whether the person has 10 million stuffed in their mattress or if they are scraping by week to week, paycheck to paycheck.
If you charge more because you think the person can afford it, you’re not a business owner, you’re a scam artist.
I understand your point, I used to feel the same way, Obviously you haven’t read the book $600/hr yet…
It just might change the way you look at things from a “professional business perspective”
this week I averaged over $700/hr, maybe I should write a book
BTW, where in the book does Kevin mention raising prices based on how much money you think the customer earns?
How many hours?
Sounds like JCinNJ targeted the sweet spot in his local market… Nice Job…
700.00 an hour is that your hourly rate or did you raise your price according to something
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[QUOTE=
If you charge more because you think the person can afford it, you’re not a business owner, you’re a scam artist.[/QUOTE]
So I wanna start pushing the envelope … to start building some higher paying customers. Where should I attempt this lower income homes. If I do you consider this scamming.
Or should I raise my prices all together an slow the work load down a little an that would not be scamming
So let me clarify cause I didn’t explain well. If I decide to push the envelope it’s going to be in higher end homes. Have you ever bought a ham sandwhich at a deli in a lower income town an them go buy that same ham sandwhich In a higher income neighborhood . I’m sure you have. So go back there to the higher neighborhood deli an tell them there scammers
I call it business
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